Fingent - Executive - Digital Marketing (2-3 yrs)

At Fingent, we believe that what we build touches lives around us. We nurture thought leaders and encourage them to be the seeds of change through smart software development and consulting services - ultimately laying the foundation for a better and smarter future. Our culture of openness, honesty, and trust fosters an environment of learning and growth. We value - the desire to be the best at what you do, the ability to support your peers, and most of all, the desire to be a good human being.

Skill Set Requirement:

- Minimum 2+ years of experience in digital marketing

- Experience with web analytics tools like Google Analytics and Search Console

- Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media

- Excellent communication, presentation and interpersonal skills

Roles and Responsibilities:

- Assist the team in the development of the overall digital marketing strategy

- Manage and optimize PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.

- Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic.

- Develop and execute email marketing campaigns with A/B testing.

- Analyze analytics and engagement metrics to measure campaign performance.

- Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions

- Prepare and present weekly/monthly/quarterly reports to stakeholders