FatakPay Digital - Brand Manager (3-5 yrs)

Designation: Brand Manager.

Reporting to: Sales Head.

Location: MIDC, Andheri East.

Mumbai.

Key responsibilities & duties:

We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness.

- You'll work sales department of our organization to find what makes us unique and communicate it to the world.

Responsibilities:

- Analyze brand positioning and consumer insights.

- Shape and communicate our vision and mission.

- Translate brand elements into plans and go-to-market strategies.

- Manage a team of marketing people working on brand initiatives.

- Lead creative development to motivate the target audience to "take action".

- Establish performance specifications, cost and price parameters, market applications and sales estimates.

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs.

- Monitor market trends, research consumer markets and competitors' activities.

- Oversee new and ongoing marketing and advertising activities.

- Monitor product distribution and consumer reactions.

- Devise innovative growth strategies.

- Align the company around the brand's direction, choices and tactics.

Requirements and skills.

- Proven working experience as Brand Manager or Associate Brand Manager.

- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.

- Experience in identifying target audiences and devising effective campaigns.

- Excellent understanding of the full marketing mix.

- Strong analytical skills partnered with a creative mind.

- Data-driven thinking and an affinity for numbers.

- Outstanding communication skills.

- Up-to-date with latest trends and marketing best practices.

- Degree in marketing or a related field.