Key Responsibilities:
- Develop, implement, and manage social media strategies that align with business goals.
- Create, curate, and manage all published content (images, videos, written content) across social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.).
- Monitor, analyze, and report on social media performance using analytics tools to measure success, track KPIs, and provide actionable insights.
- Collaborate with the marketing, sales, and content teams to ensure brand consistency and align messaging across channels.
- Plan and execute paid social media campaigns, including budget management and optimization.
- Stay up to date with the latest trends, platform updates, and best practices in social media marketing.
- Develop relationships with influencers, bloggers, and relevant third parties to amplify our reach.
- Monitor competitors' social media activities and use insights to drive continuous improvement.
- Identify opportunities to grow social media communities and expand the brands reach.
Required Qualifications:
- Proven work experience as a Social Media Manager or a similar role.
- In-depth knowledge of social media platforms, tools, and best practices.
- Experience with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
- Strong copywriting, content creation, and design skills.
- Excellent communication and interpersonal skills.
- Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
- Experience with paid social media advertising (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
- Creative thinker with attention to detail and problem-solving abilities.
- Bachelors degree in Marketing, Communications, or related field (preferred).
Preferred Qualifications:
- Knowledge of SEO and web traffic metrics.
- Familiarity with graphic design software (e.g., Canva, Adobe Creative Suite) is a plus.
- Experience in influencer marketing and collaborations.
- Ability to work collaboratively across different teams and departments.
Employment Type: Full Time, Permanent
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