Data Analyst - Power BI/Tableau (3-4 yrs)

Job Overview :

- We are seeking a highly skilled and analytical Website Analytics Specialist with expertise in Google Analytics, Google Tag Manager, and data visualization tools.

- The ideal candidate will be responsible for tracking, analyzing, and optimizing website performance to drive data-informed decisions.

- This role requires a keen ability to translate raw data into actionable insights, as well as an understanding of digital marketing metrics, user behavior, and conversion optimization strategies.

Key Responsibilities :

Google Analytics Management :

- Set up, configure, and maintain Google Analytics (GA4) accounts for website tracking.

- Define and implement event tracking, custom goals, and e-commerce tracking.

- Monitor website performance metrics, including traffic, conversions, bounce rates, session duration, and other KPIs.

- Provide detailed reports and insights on website performance and trends.

- Conduct regular audits to ensure accurate tracking and identify potential issues.

Google Tag Manager Implementation :

- Configure and manage Google Tag Manager (GTM) containers to deploy tracking codes, pixels, and tags.

- Work with cross-functional teams to implement tracking for marketing campaigns, form submissions, button clicks, and other custom events.

- Troubleshoot GTM setups and ensure data collection is accurate across all digital platforms.

Data Analysis & Reporting :

- Analyze website data to identify user behavior trends, conversion rates, and areas for improvement.

- Create customized, insightful reports for stakeholders, utilizing Google Analytics and data visualization tools.

- Develop dashboards and visual reports using tools such as Tableau, Google Data Studio, or Power BI to communicate key metrics to non-technical audiences.

- Perform A/B testing, conversion rate optimization (CRO) analysis, and other data-driven initiatives to optimize website performance.

Collaboration & Stakeholder Communication :

- Collaborate with marketing, development, and product teams to ensure data tracking aligns with business goals.

- Provide actionable insights and recommendations for improving the user experience, increasing engagement, and driving conversions.

- Train team members on best practices for data analysis and website tracking.

Continuous Improvement & Optimization :

- Stay up-to-date with the latest trends in web analytics, digital marketing, and data visualization.

- Identify new opportunities for tracking and improving website performance.

- Regularly review and refine tracking setups to ensure optimal data collection and accuracy.

Qualifications :

Experience :

- Proven experience (3+ years) working with Google Analytics (GA4), Google Tag Manager, and data visualization tools.

- Strong understanding of website analytics, tracking methodologies, and user behavior analysis.

- Hands-on experience with event tracking, e-commerce tracking, and custom reporting in Google Analytics.

- Familiarity with website optimization tools (e.g , A/B testing platforms) is a plus.

Skills :

- Proficient in Google Analytics and Google Tag Manager setup and troubleshooting.

- Experience in creating dashboards and visual reports using tools such as Tableau, Power BI, or Google Data Studio.

- Strong analytical and problem-solving skills with the ability to interpret complex data and turn it into actionable insights.

- Understanding of SEO, SEM, and online marketing performance metrics.

- Knowledge of HTML, SQL, JavaScript, and CSS for advanced tracking setups (preferred).

- Excellent communication skills and ability to present complex data to non-technical stakeholders.

Education :

- Bachelor's degree in Engineering or Marketing (or equivalent experience).

Certifications (Preferred) :

- Google Analytics Certification.

- Google Tag Manager Certification.

- Other relevant certifications (e.g, Tableau, Power BI).