Marketing Head - Insurance Broker (15-25 yrs)

Job Description: Marketing Head for Insurance Broker

We are looking for an experienced and strategic Marketing Head to lead our marketing department in an insurance brokerage firm. This role is pivotal in driving the company's growth through effective marketing strategies and targeted campaigns while ensuring a high-performance team culture. The Marketing Head will oversee all aspects of marketing, team management, and business development support, ensuring alignment with organizational objectives.

Key Responsibilities

1. Strategic Marketing Planning and Execution

- Develop and implement comprehensive marketing strategies aligned with the company's vision and growth targets.

- Identify target customer segments, including individual and corporate clients, and design campaigns to address their unique needs.

- Create annual and quarterly marketing plans, including measurable goals and timelines.

2. Team Leadership and Development

- Build, lead, and mentor a team of marketing professionals, fostering a collaborative and innovative environment.

- Conduct regular training and skill development sessions to ensure the team stays updated on industry trends and tools.

- Set performance metrics for the team and conduct periodic reviews to track progress.

3. Campaign Management

- Plan and execute multi-channel marketing campaigns, including digital marketing, social media, email marketing, traditional advertising, and events.

- Oversee the creation of high-quality content, promotional materials, and messaging that align with brand guidelines.

- Monitor the effectiveness of campaigns through KPIs such as lead generation, engagement, and ROI.

4. Brand Management

- Develop and maintain a strong brand identity for the company.

- Ensure consistency in messaging and branding across all touchpoints, including online, print, and in-person communications.

- Manage the company's online presence, including the website, social media profiles, and digital advertising efforts.

5. Market Research and Analytics

- Conduct regular market research to understand customer behavior, industry trends, and competitive activities.

- Use data analytics tools to monitor campaign performance and derive actionable insights.

- Present detailed reports to the leadership team, highlighting marketing outcomes and recommendations for improvement.

6. Collaboration and Coordination

- Work closely with sales, product, and business development teams to ensure marketing efforts support lead generation and client acquisition goals.

- Coordinate with external vendors, agencies, and consultants to ensure timely and cost-effective delivery of projects.

- Build partnerships with industry organizations, media outlets, and other stakeholders to enhance brand visibility.

7. Budget Management

- Develop and manage the marketing budget, ensuring efficient allocation of resources.

- Monitor expenditures to maintain cost-effectiveness and achieve a strong ROI.

8. Target-Driven Focus

- Set and achieve specific marketing targets, such as lead generation numbers, brand reach, and campaign ROI.

- Align marketing efforts with sales objectives, ensuring a steady flow of qualified leads for the business team.

- Adapt strategies as needed to meet evolving market demands and company goals.

9. Event Management

- Plan and execute events such as seminars, workshops, and client engagement activities.

- Ensure event alignment with overall marketing and brand objectives.

Qualifications and Experience

- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).

- Proven experience of 12+ years in a senior marketing role, preferably in the insurance or financial services sector.

- Expertise in digital marketing, content creation, brand management, and analytics.

- Strong leadership, strategic thinking, and decision-making skills.

- Excellent communication and interpersonal skills to build strong relationships with clients, partners, and internal teams.

Why Join Us?

This is a target-driven role offering a significant opportunity to shape the company's marketing strategy, contribute to business growth, and lead a talented team. If you are a visionary marketing professional passionate about driving results and leading teams, we encourage you to apply.