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Senior Executive - Media Activation

1-4 years

Gurgaon / Gurugram

1 vacancy

Senior Executive - Media Activation

EssenceMediacom

posted 2mon ago

Job Description

We are currently looking for a Senior Executive - Media Activation to join us.
The Media Activation team is responsible for providing thoughtful and interesting recommendations for Search, Biddable & Social owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role
This role reports to the Senior Manager - Media Activation

3 best things about the job:
  • Get to work in a truly integrated team handling 360 aspects for a brand.
  • Will work closely with the leading publishers such as Google & Meta.
  • Will be exposed to Search, Social & Biddable.
In this role, your goals will be:

In three months:
  • Understood the complete biddable media scenario on client s business, e.g. Search, Meta, etc.
  • Handled day to day tasks / requirement effectively.
In six months:
  • Optimized implementation in all biddable media platforms.
  • Recommended and implemented best practices.
  • Explored and executed an innovation in one of the biddable media platforms.
In 12 months:
  • Exceed client expectations in terms of biddable media implementation.
  • Create a roadmap for the next year.
What you ll bring:
  • Supporting/owning delivery of media plans, wrap ups and milestones outputs utilizing established best practices.
  • Responsible for end-to-end campaign setups, in-flight campaign optimization and hygiene to improve performance.
  • Responsible for producing campaign reports, including daily pacing, and crafting actionable recommendations for clients.
  • Work with team to ensure platform accounts align to all channel best practices and contributing to the ongoing evolution of best practice for your primary channel.
  • Interact effectively within your client team, and with the client & suppliers for your account.
  • Assist with internal data maintenance, issue identification and solution development that your team conducts.
  • Support building of testing plans of your clients, suggest new ideas and own this for your channel, including planning, executing & evaluating tests with methodical accuracy.
  • Platforms : Google Ads (Search, GDN, YouTube), Meta, LinkedIn

Employment Type: Full Time, Permanent

Read full job description

What people at EssenceMediacom are saying

Senior Executive salary at EssenceMediacom

reported by 2 employees with 3-6 years exp.
₹6.9 L/yr - ₹8.8 L/yr
42% more than the average Senior Executive Salary in India
View more details

What EssenceMediacom employees are saying about work life

based on 14 employees
55%
100%
67%
75%
Strict timing
Monday to Friday
No travel
Day Shift
View more insights

EssenceMediacom Benefits

Free Transport
Child care
Gymnasium
Cafeteria
Work From Home
Free Food +6 more
View more benefits

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