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Executive - Implementation Planning
EssenceMediacom
posted 25d ago
Job Role Insights
Fixed timing
Key skills for the job
Job Description
Media Planning are experts on the paid media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in-flight cross-channel optimization reporting and post-campaign analysis. We are our clients key contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA.
ROLE SUMMARY
Completion of assigned tasks across Planning E2E process with primary focus on audience research, financials (i.e. Olive), media plan completion, creative spec management, trafficking, reporting data QA, and reconciliation etc.
Within internal/external meetings, they are responsible for capturing notes and aligned media next steps. Building relationships with internal teams. Media Planning Executives are Masters of Organization.
Ingrained in project details, ensuring clear organization of tasks, practicing effective communication, and strong understanding of campaigns.
SOME OF THE THINGS WE D LIKE YOU TO DO
Develop strong relationships with Client Servicing and Activation teams to facilitate flawless execution of plans.
Communicate effectively across all levels of the team and across all practices regular check ins with the team.
Support Media Planning Managers to ensure the smooth delivery of campaigns and their performance against agreed outcomes.
Conduct research and compile data to guide and support planning and optimization recommendations.
Compile and validate creative specs. Collaborate with creative agency partners to ensure deadlines are met.
Collaborate with Activation teams to complete the detail of the plan in Olive.
Create trafficking sheet templates and collaborate with Ad Operations through campaign launch.
Prepare data for reporting and analysis.
Support the team in making optimization recommendations.
Assist in the management of testing plans for assigned campaigns.
Contribute to internal case studies for the sharing of learning and best practice.
Meet with vendors and attend presentations to build knowledge of the media landscape.
MINIMUM QUALIFICATIONS
- Bachelors degree in marketing, advertising, business, or a related field.
- 1-3 years of B2B program marketing experience, preferably in the technology field; enterprise infrastructure software marketing experience is a huge plus
- Knowledge of media planning principles, techniques, and best practices across various channels (digital social)
- Familiarity with media buying, negotiation, and contract management.
- Problem-solving skills and ability to think outside of the box for creative solutions
- Computer literate with good skills in all basic Office programs (including Excel)
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Creative thinking and problem-solving abilities.
- A passion for everything media and advertising, coupled with a continued desire to expand your knowledge
Employment Type: Full Time, Permanent
Read full job description What people at EssenceMediacom are saying
Executive salary at EssenceMediacom
reported by
4
employees
with 1-2
years exp.
₹4
L/yr - ₹8
L/yr
9%
more
than the average Executive Salary in India
View more details
What EssenceMediacom employees are saying about work life
based on 14 employees
Strict timing
Monday to Friday
No travel
Day Shift
EssenceMediacom Benefits
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