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based on 15 Reviews

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Senior Manager - Programmatic

EssenceMediacom Canada

based on 15 Reviews

12-13 years

₹ 15 - 15L/yr (AmbitionBox estimate)

Gurgaon / Gurugram

1 vacancy

Senior Manager - Programmatic

EssenceMediacom

posted 3mon ago

Fixed timing

Key skills for the job

+ 2 more

You will be the owner of transforming the agency s digital media buying from manual insertion order to data and technology-driven buying, generating higher ROI for clients and higher revenue/margin.
It s Programmatic. The world is moving in that direction. You will be charged with driving that for the largest media agency in India working across all the publishers, vendors and start-ups creating disruption to traditional way of doing business
Working with cross-functional teams to drive efficiency and automation at scale.

In this role, your goals will be:

In 3 months:

Bed down and understand the programmatic setup across the business
Build out a road-map for what is required to grow the programmatic buying business moving forward

In 6 months:

Participate in business proposals, leading the programmatic element and supporting in group pitches.
Ensure that we offer a coordinated and integrated operation with the wider business
Isolate new business prospects and help grow revenue for existing client

In 12 months:

Establish your position as a thought leader, with demonstrable thought leadership including a deep awareness of programmatic platforms and industry trends.
Ensure at least one strategic win by secure the programmatic buying business for one of the key current clients

What your day job looks like at GroupM:

Develop strong relationships with counterparts in GroupM regional teams (Europe, U.S., Asia)
Lead the training and growth of your local programmatic team
Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery
Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output
Serve as point of escalation for your team and take ownership of resolving challenges
Provide career development and coaching for your team
Line manage 2-5 direct reports with as many as 10 indirect reports
Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done
Provide support to in capacity planning resource management for the team
Present strong and effective communication across all level

What you ll bring:

Working experience in Agency, Trading Desks or Programmatic Tech Partners
Actual Campaign execution experience with most of the local programmatic players as well as measurement providers
Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits
Existing relationships with publishers, programmatic product partners, as well as data providers in the local market
Knowledge of different programmatic trading models and their implications to both advertiser s inventory quality and publisher monetization strategies
Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the lay person

Minimum qualifications:

3+ years professional experience with digital media preferably within a media agency/trading desk
Experience in Google Marketing Platform (DV360, CM, GA360).
Experience in top AdTech MarTech platforms.
Experience in Client Decks, Programmatic Strategy, New Pitches, etc.
Hands on experience and knowledge on programmatic platforms.
Clear thought process strategy to build on existing businesses.
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