Senior Content Writer

Skills:

1. Exceptional writing skills: You should have a strong command of language, grammar, and punctuation. You should be able to write in a clear, engaging, and persuasive manner.

2. Research skills: Content writers need to be able to conduct thorough research on a wide range of topics to produce accurate and informative content.

3. Adaptability: You should be able to adapt their writing style to suit different audiences and platforms.

4. SEO knowledge: Understanding search engine optimisation (SEO) is crucial for content writers, as they often need to create content that ranks well in search engine results.

5. Creativity: You should be able to generate original ideas and present information engagingly and innovatively.

Responsibilities:

1. Writing and editing: Content writers are responsible for creating and editing a variety of written material, including articles, blog posts, social media posts, website content, and more.

2. Researching and fact-checking: You need to conduct thorough research to ensure the accuracy of the information they present in their content.

3. SEO optimization: You often need to incorporate relevant keywords and optimize their content for search engines.

4. Content planning: You may be involved in developing content calendars and strategies to ensure a consistent flow of high-quality material.

5. Collaboration: You often work closely with other team members, such as editors, designers, and marketing professionals, to ensure that the content aligns with the overall goals of the organisation.

Education and Training:

While there is no strict educational requirement for becoming a content writer, many employers prefer candidates with a bachelor's degree in English, communications, journalism, or a related field. Additionally, relevant experience gained through internships, writing for school publications, or freelance work can be beneficial.

Preferred candidate profile:

• Bachelor's degree in journalism, English, communications, or related discipline
• Minimum 5-6 years of professional experience with solid portfolio of work
• Exceptional writing and research skill
• Ability to work independently and with a team to meet deadlines
• Excellent organizational skill and multitasking ability.