PloPdo - SEO Content Writer (2-4 yrs)

Job Overview:

We are looking for a skilled and creative Content Writer with 2-4 years of experience to join our team. The ideal candidate should possess a flair for storytelling, a deep understanding of SEO best practices, and the ability to craft engaging, high-quality content tailored to diverse audiences. As a Content Writer, you will play a pivotal role in shaping the brand voice and driving engagement across multiple platforms.

Key Responsibilities :

Content Creation :

- Develop and edit high-quality content for blogs, website pages, social media, emails, SMS, WhatsApp, and newsletters.

- Produce compelling, original content that reflects the brand's voice and messaging.

SEO Optimization :

- Conduct keyword research to identify high-performing keywords and integrate them seamlessly into content.

- Optimize content to enhance organic search rankings and increase website traffic.

Research and Strategy:

- Stay updated with industry trends, competitor analysis, and audience preferences to create relevant content.

- Collaborate with the marketing team to craft a content strategy aligned with business objectives.

Social Media and Campaign Support:

- Create engaging social media content to boost engagement and follower growth.

- Write impactful copy for campaigns, including ads, landing pages, and promotional materials.

Content Analysis:

- Leverage analytics tools to measure content performance and refine strategies based on data insights.

- Update and refresh existing content to maintain relevance and accuracy.

Collaboration:

- Partner with designers, marketers, and stakeholders to develop visually and contextually appealing content.

- Contribute to brainstorming sessions to generate innovative ideas and solutions.

Qualifications and Skills:

Educational Background: Bachelor's/Master's degree in English, Journalism, Communications, Marketing, or a related field.

Experience: 2-3 years of proven experience in content writing or a related role.

- A strong portfolio showcasing various written work, such as blog posts, social media content, and other projects.

Core Skills:

- Creative thinker with excellent attention to detail.

- Strong writing, editing, and proofreading capabilities.

- Basic knowledge of SEO principles and tools.

- Proficiency in tailoring content for different platforms and audiences.

- Familiarity with Google Analytics and performance tracking.

- Excellent research and analytical skills.

- Team-oriented with exceptional communication abilities.

If you are passionate about creating impactful content and thrive in a collaborative environment, we encourage you to apply!