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Engaged Employer

Red Apple Technologies

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4.0

based on 25 Reviews

1 Red Apple Technologies Digital Marketing Executive Job

Digital Marketing Executive

red apple technologies pvt ltd

4.0

based on 25 Reviews

8-13 years

Kolkata

1 vacancy

Digital Marketing Executive

Red Apple Technologies

posted 4mon ago

Job Role Insights

Fixed timing

Key skills for the job

Digital Marketing Computer Networking SEO Social Media Marketing Gaming Business Operations

+ 4 more

Job Description

Career Opportunity: Digital Marketing Executive at Red Apple Technologies

CAREERS IN MARKETING MANAGER

Experience: 8+ Years

Job Location: Kolkata

Education: B.Tech/B.C.A

Position Duties:

Develop and Implement our GTM strategy for multiple segments, geographies, and industry verticals.
Design and develop successful marketing campaigns; own their implementation from ideation to execution.
Plan and execute all digital marketing, including SEO, marketing database, email, social media and display advertising campaigns by defining requirements, tasks, and resources associated with SEO strategy. Both off-page on-page with keywords strategy
Measure and report performance of all marketing activities and assess against goals (ROI and KPIs)
Identify trends and insights and optimize spend and performance based on the insights.
Collaborate with internal teams to create landing pages and optimize the user experience.
Design and produce engaging content for social media, paid internal media that can attract and convert our target customers.
Oversee development of marketing material, collaterals, ads, app content, etc.
Experiment with a variety of new channels around community, content, video, influencers, etc. to drive brand awareness.
Track the efficiency and effectiveness of the marketing campaigns.
Track consumer insights and engagement to improve the effectiveness of the campaigns.
Plan and lead service launches by determining scope, messaging, timing, and priorities for marketing tactics to drive service awareness and adoption.
Conceptualize and Execute Demand Generation activities.
Support marketing and sales teams with messaging, content, and collateral to differentiate our services offering and convert prospects into customers
Improving the user experience on the company website (includes design, content, and usability)
Collaborate with internal teams to create landing pages and optimize the user experience

Candidate Requirements

We are looking for a highly motivated marketing professional with 6-plus years in B2B software services marketing and brand-building experience
Strong business and technical acumen, problem-solving ability, and an understanding of software services offerings Mobility, Digital transformation, AR/VR, and Gaming.
Strong networking skills with the ability to build and maintain strong relationships with business, operations, and technology teams internally and externally.
Excellent verbal and written communication skills, excellent presentation skills, and excellent negotiation skills. Ability to engage with senior management.