Marketing Manager

Responsibilities

Develop and execute comprehensive marketing plans and strategies to drive brand awareness, customer acquisition, and revenue growth.

Conduct market research to identify consumer needs, market trends, and competitor activities, and utilize the findings to inform marketing strategies and product development.

Create and manage marketing budgets, ensuring optimal allocation of resources to achieve desired outcomes.

Oversee the development of marketing collateral, including advertising materials, brochures, website content, and social media content, to effectively communicate the brand message and promote products or services.

Plan and coordinate promotional campaigns, events, and trade shows to maximize brand exposure and generate leads.

Utilize digital marketing channels, such as social media, email marketing, SEO/SEM, and online advertising, to enhance brand visibility and engage target audiences.

Monitor and analyse marketing metrics and KPIs to assess campaign effectiveness, identify areas for improvement, and recommend adjustments to optimize performance.

Collaborate with cross-functional teams, including sales, product development, and creative services, to align marketing efforts with overall business objectives.

Stay updated on industry trends, emerging technologies, and best practices in marketing to ensure the organization remains at the forefront of marketing innovation.

Qualifications

Bachelors degree in marketing, business administration, or a related field. A masters degree is a plus.

Proven experience in a marketing management role, preferably within a similar industry.

Strong knowledge of marketing principles, strategies, and tactics, with a track record of successful marketing campaign execution.

Proficient in utilizing digital marketing platforms and tools, including social media, email marketing, SEO/SEM, and web analytics.

Excellent leadership and team management skills, with the ability to motivate and inspire a team to achieve goals.

Exceptional communication and interpersonal skills, with the ability to effectively collaborate with internal teams and external stakeholders.

Analytical mindset, with the ability to gather and interpret data to drive informed marketing decisions.

Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.

Creative thinking and problem-solving abilities, with a focus on innovation and continuous improvement.

Proactive and result-oriented mindset, with a strong sense of accountability and attention to detail.