Email Marketing Specialist

Campaign Development: Plan, create, and execute email marketing campaigns to promote our products and services.
Content Creation: Develop engaging email content, including copywriting, images, and call-to-action buttons.
List Management: Manage and segment email lists to ensure targeted and personalized communication.
Automation: Set up and manage email automation workflows, including welcome series, drip campaigns, and re-engagement campaigns.
Performance Tracking: Monitor and analyze campaign performance metrics (open rates, click-through rates, conversions, etc.) and generate reports.
A/B Testing: Conduct A/B tests to optimize email content, subject lines, and send times for better engagement.
Compliance: Ensure all email marketing activities comply with industry regulations, such as GDPR and CAN-SPAM.
Collaboration: Work closely with the design, content, and marketing teams to align email marketing efforts with broader marketing strategies.
Continuous Improvement: Stay updated with the latest email marketing trends, tools, and best practices to continually improve our email marketing efforts.

Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, SendGrid).
Strong writing and editing skills with attention to detail.
Knowledge of HTML/CSS for email template customization.
Familiarity with email marketing best practices and regulations.
Analytical skills to interpret data and make data-driven decisions.
Strong project management and organizational skills.
Excellent communication and teamwork abilities.