Campaign Manager - Pay Per Click (2-4 yrs)

Job Description: PPC Analyst.

Position Overview:.

We are seeking a detail-oriented and data-driven PPC Analyst to join our digital marketing team.

The PPC Analyst will be responsible for managing and optimizing pay-per-click advertising campaigns across various platforms to drive targeted traffic, increase conversions, and maximize ROI.

The ideal candidate will have a strong analytical mindset, experience with PPC tools, and a proven track record of managing successful PPC campaigns.

Experience:2-4 years.

Key Responsibilities:.

Campaign Management:.

- Plan, create, and manage PPC campaigns across Google Ads, Bing Ads, social media platforms, and other relevant networks.

- Monitor and analyze campaign performance, adjusting strategies to achieve business goals.

- Conduct keyword research and selection for pay-per-click campaigns.

Optimization and Analysis:.

- Continuously optimize ad copy, landing pages, bids, and targeting to improve performance.

- Perform A/B testing on ad creatives and landing pages to enhance campaign effectiveness.

- Analyze campaign metrics, identify trends, and make data-driven decisions to improve ROI.

Budget Management:.

- Track spend and performance to ensure campaigns stay within budget.

Reporting and Insights:.

- Prepare regular reports on campaign performance, including key metrics, insights, and recommendations.

- Present findings and actionable insights to stakeholders.

- Utilize tools such as Google Analytics, Google Ads, and other PPC platforms to gather data and insights.

Collaboration and Communication:.

- Communicate campaign performance and insights to team members and stakeholders.

Qualifications:.

- Bachelor's degree in any field.

- Proven experience as a PPC Analyst is a must.

- In-depth knowledge of Google Ads, Bing Ads, and Meta platforms.

- Proficiency in using analytics tools such as Google Analytics, Google Ads, and others.

Preferred:.

- Certification in Google Ads or other relevant PPC certifications.