SEO Specialist

About the Company:

Position: SEO Specialist
Experience Required: 3 - 5 years.
Location: Mumbai
Position Overview:
We are seeking a results-driven SEO Specialist to enhance our online presence and drive organic growth. The ideal candidate will be adept at developing and implementing effective search engine optimization strategies, monitoring performance metrics, and continually optimizing our digital content to achieve business goals. This role requires a blend of analytical skills, creative thinking, and a deep understanding of SEO best practices.
Key Responsibilities:
Develop, implement, and manage SEO strategies to improve organic search rankings and drive website traffic.
Conduct thorough keyword research and competitive analysis to identify opportunities for growth.
Optimize website content, including product descriptions, blog posts, and landing pages, to align with SEO best practices.
Monitor and analyze website performance using SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and provide regular reports on KPIs.
Collaborate with the content team to ensure SEO strategies are integrated into content creation and marketing initiatives.
Conduct on-page and off-page optimization to enhance search engine visibility.

Stay updated with the latest SEO trends, algorithm changes, and industry developments.
Manage link-building efforts, including outreach to relevant industry websites and influencers.
Work closely with the web development team to ensure technical SEO best practices are followed during site development and updates.
Perform regular audits of the website to identify and rectify issues impacting SEO performance.
Qualifications:
Bachelor s degree in marketing, Communications, Information Technology, or a related field.
Minimum of 3-5 years of experience in SEO or digital marketing.
Proven track record of successfully implementing SEO strategies that drive organic traffic and improve search rankings.
Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
Excellent analytical skills and the ability to interpret data and make informed decisions.
Strong written and verbal communication skills.
Ability to work collaboratively in a fast-paced, dynamic environment.
Detail-oriented with strong organizational and project management skills.
Experience with HTML, CSS, and JavaScript is a plus.