DBiz.ai - Product Marketing Lead - B2B SaaS (7-12 yrs)

- We are seeking an experienced Marketing Lead with a proven track record in Product-Led Growth and SaaS - B2B Marketing to establish and scale our marketing operations.

- This is a pivotal role focused on generating and converting leads into measurable revenue, while driving our brand and content strategy across multiple channels.

- The ideal candidate will have extensive experience in integrated marketing, content creation, and brand management, with a deep understanding of aligning marketing efforts with product release timelines.

Key Responsibilities:.

- Marketing Operations and Strategy.

- Set up and scale a robust Marketing Operations (Ops) organization for a SaaS product with a focus on B2B marketing.

- Develop and implement a data-driven product-led growth strategy to drive lead generation, nurturing, and conversion into revenue.

- Create and maintain rolling six-month marketing plans aligned with the product roadmap.

- Integrated Marketing.

- Execute integrated marketing campaigns covering internal and external engagement:.

- Product Engagement: Collaborate closely with the engineering team to ensure timely promotion of upcoming features and releases.

- Channel Management: Oversee social media, digital marketing, and other communication channels and platforms.

- Event Marketing: Plan and manage events, webinars, and conferences to enhance brand visibility and engagement.

- Customer Relations: Build and maintain relationships with customers and prospects.

- Content and Digital Asset Management.

- Lead the creation and management of content in various formats, including videos, digital assets, website content, and blogs.

- Oversee the curation, updating, and optimization of digital assets for marketing campaigns and ongoing engagement.

- Customer Engagement and Brand Ownership.

- Ensure seamless initial customer service through issue tracking, website inquiries, and FAQs management.

- Take ownership of the brand's messaging, tone, and assets to ensure consistency across all channels.

- Drive external visibility and internal alignment on marketing plans and activities.

- Team Leadership and Collaboration.

- Build and lead a high-performing marketing team with expertise in content creation, digital marketing, and brand management.

- Foster collaboration with cross-functional teams, especially product and engineering, to align marketing efforts with product development.

Qualifications:.

- Bachelor's degree in Marketing, Business Administration, or a related field.

- MBA preferred.

- 7+ years of experience in B2B SaaS marketing & Digital Marketing with a focus on product-led growth strategies.