AmbitionBox
Jobs
- Reviews
- Salaries
- Interview Questions
- About Company
- Benefits
- Jobs
- Office Photos
- Community
Add office photos
All Filters
1 D2L Corporation Job
Web Experience Specialist
D2L Corporation
posted 16d ago
Job Role Insights
Key skills for the job
Job Description
- Drive content of D2L.com to ensure messages align with the brand and value props
- Work cooperatively with other functional areas within Marketing to design, develop and implement web-based communication strategies
- Interface with Web Developers to build content, site architecture, usability, maintenance, updating and evolution of the website
- Work with Performance marketing team to consistency between ads and landing pages.
- Analyze website traffic and seek opportunities and avenues to optimize performance by closely working with Digital Analysts.
- Deploy A/B tests throughout the site to improve conversions of clicks, form submissions and page engagement.
- Monitor effectiveness and research ROI opportunities, making recommendations for improvement, developing and implementing corresponding solutions.
What Youll Bring to the Role:
- 3 - 5 years experience delivering web content and running paid marketing campaigns
- Experience working in a CMS like Wordpress translation plug in WPML
- Experience running A/B tests to optimize websites (using VWO or similar tools)
- Experience using Google Analytics or similar tools
- Strong planning and execution abilities to develop and execute a content update plan using the tools and information available.
- Ability to find and suggest areas of improvement to existing procedures and processes.
- Exceptional problem solving skills and the ability to independently find solutions to problems that arise in the process of building webpages.
- Ability to w ork well independently but excels when working collaboratively as part of a team to achieve a common goal.
- Effective presentation and communication skills are crucial for delivering insights from analysis to various stakeholders, both internally and externally.
- Ability to plan, execute, and manage multiple website initiatives simultaneously.
Education:
- Bachelor s degree in Marketing , Web Development or Communications
Employment Type: Full Time, Permanent
Read full job description Recently Viewed
Share an Interview