CoverYou - Brand Manager (3-6 yrs)

JOB DESCRIPTION:

Profile Description:

- The Brand Manager will be responsible for developing and implementing brand strategies that enhance our market presence and ensure brand consistency across all marketing initiatives.

- The ideal candidate will have extensive experience in brand management, creating and managing marketing collateral, and leveraging digital marketing and social media tools to maximize brand exposure.

Key Responsibility:

Brand Strategy Development:

- Develop and implement comprehensive brand strategies aligned with company goals.

- Conduct market research to identify new branding opportunities and trends.

- Define brand positioning, messaging, and target audience.

Marketing Collateral Management:

- Create, design, and oversee the production of marketing materials including brochures, danglers, and other promotional items.

- Ensure all marketing collateral is consistent with brand guidelines and effectively communicates the brand message.

Digital Marketing & Social Media:

- Develop and execute digital marketing campaigns across various platforms.

- Utilize social media tools to engage with the audience, manage online presence, and drive brand awareness.

- Monitor and analyse the performance of digital campaigns and adjust strategies as needed.

Testimonials & Case studies:

- Collect and manage customer testimonials to build credibility and enhance brand reputation.

- Create compelling case studies that highlight customer success stories and the impact of our products/services.

Collaboration & Coordination:

- Work closely with cross-functional teams including sales, product development, and customer service to ensure cohesive brand messaging.

- Collaborate with external agencies and vendors as needed.

Reporting Analyses:

- Track, measure, and report on the effectiveness of branding initiatives.

- Analyse data to provide insights and recommendations for continuous improvement.

Qualifications:

- Bachelor's/Master's degree in Marketing, Business, or related field.

- Minimum of 3-6 years of experience in brand management or a similar role.

- Proven experience in creating and managing marketing collateral such as brochures and danglers.

- Proficient in digital marketing tools and social media platforms.

- Strong project management skills and attention to detail.

- Excellent communication, interpersonal, and organizational skills.

- Creative thinker with a passion for branding and marketing.

- Ability to work independently and as part of a team in a fast-paced environment.

Proffered Skills:

- Experience in graphic design or familiarity with design software.

- Knowledge of SEO, SEM, and other digital marketing strategies.

- Familiarity with CRM software and marketing automation tools.