The Copywriter will play a key role in crafting compelling content that resonates with our target audience. You will be responsible for creating high-quality, engaging, and persuasive copy across a variety of platforms, including digital marketing campaigns, website content, social media, email marketing, product descriptions, white papers, and more. The ideal candidate will have a strong understanding of Cloud and AI technologies, as well as the ability to translate complex technical concepts into clear and compelling messaging.
Key Responsibilities
Content Creation:
Develop and write creative and engaging content for various channels, including website, blogs, email campaigns, social media, and marketing materials.
Collaboration:
Collaborate with product managers, engineers, and marketing teams to understand technical details and translate them into customer-friendly content.
Copywriting:
Create clear, concise, and persuasive copy that drives engagement and conversion.
Editing Proofreading:
Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
Research:
Conduct research to stay up-to-date with industry trends, competitor activities, and emerging technologies.
SEO Optimization:
Optimize content for SEO to improve online visibility and search rankings.
Content Strategy:
Contribute to the development of content strategies and editorial calendars.
Script Development:
Assist in the creation of scripts for videos, webinars, and presentations.
Collaboration with Design Team:
Collaborate with the design team to ensure content is visually appealing and aligned with brand aesthetics.
Performance Monitoring:
Monitor and analyze the performance of content to continually improve and refine messaging.
Qualifications
Education:
Bachelors degree in English, Communications, Marketing, Journalism, or a related field.
Experience:
3+ years of experience in copywriting, preferably in the technology sector with a focus on Cloud and AI.
Skills:
Exceptional writing, editing, and proofreading skills with a keen eye for detail. Ability to simplify complex concepts and communicate them effectively to a non-technical audience.
SEO CMS:
Experience with SEO best practices and tools. Familiarity with content management systems (CMS) and digital marketing tools.
Creative Thinking Collaboration:
Creative thinker with a passion for storytelling and a flair for persuasive writing. Strong organizational skills and the ability to manage multiple projects simultaneously.