Spinta Digital is looking for Content Strategist to join our dynamic team and embark on a rewarding career journey
Content Strategy Development: Develop comprehensive content strategies aligned with the organization's goals, target audience, and brand voice
Identify key messages, themes, and content pillars that resonate with the target audience
Audience Research: Conduct thorough research on the target audience, including their needs, preferences, and behaviors
Utilize market research, analytics data, and user feedback to gain insights and refine content strategies accordingly
Content Planning: Collaborate with cross-functional teams to plan content initiatives and campaigns
Create content calendars and production schedules to ensure consistent delivery of high-quality content across various platforms and channels
Content Creation Guidelines: Establish content creation guidelines and best practices to maintain brand consistency and quality across all content assets
Provide guidance on tone, style, messaging, and formatting to content creators
Content Optimization: Optimize content for search engines (SEO) and user experience (UX)
Conduct keyword research, incorporate SEO best practices, and ensure content is easy to navigate and consume on different devices
Content Promotion: Develop strategies for content distribution and promotion to maximize its reach and impact
Identify appropriate channels, such as social media, email marketing, and partnerships, to amplify content visibility and engagement
Performance Measurement: Track and analyze content performance metrics using analytics tools
Monitor key performance indicators (KPIs) such as website traffic, engagement, conversions, and user feedback to assess content effectiveness and make data-driven improvements
Content Strategists are the guardians of brand voice consistency, SEO wizards, and data detectives who measure what works and what doesn t.They plunge into audience insights, set lofty content goals, and devise brilliant plans to deliver just the r