Product Marketing Lead - Retention & Renewal - BFS (6-11 yrs)

Responsibilities:

- Drive retention funnel and grow the adoption of EWA category for acquired customers

- Plan online and offline marketing campaigns to drive retention and referral model (email, SMS, WA, App nudges, etc)

- Solve for structural problems at a central level to speed up the growth of the category. Identify the key issues for growth and solve them.

- Collaborate with cross-functional internal partners in marketing, operations, technology and product to execute multiple category and central level projects

- Enable retention focused initiatives for the category by institutionalizing implementation norms and setting centralized processes for the category

- Predict resources needed to reach objectives and manage resources in an effective and efficient manner

- Prepare budget based on scope of work and resource requirements

- Track project costs in order to meet budget

- Meticulous in project management and tracking the progress of all the accounts. Develop and manage a detailed project schedule and work plan

- Provide project updates on a consistent basis to various stakeholders about strategy, adjustments, and progress

- Utilize industry best practices, techniques, and standards throughout entire project execution

- Monitor progress and make adjustments as needed

- Measure project performance to identify areas for improvement

- Acumen for business and key parameters driving the same.

Qualifications: A bachelor's degree or master's degree in a related field"