Content Marketing Specialist

Job Summary

We are seeking a skilled and creative Content Writer to join our marketing team and drive engaging, SEO-optimized content specifically tailored for the UK market. As a Content Writer, you will be responsible for creating high-quality written materials that align with our brand voice, resonate with

our target audience, and support our business goals. You will collaborate closely with marketing, design, and product teams to deliver content that boosts brand awareness, drives traffic, and enhances customer engagement.

Key Responsibilities

Content Creation

• Write compelling, original, and engaging content for multiple channels, including blogs,
• product descriptions, email campaigns, landing pages, and social media posts.
• Develop persuasive and informative copy that highlights the benefits and features of our products, ensuring alignment with UK cultural nuances and market preferences.

SEO Optimization

• Understands keyword research to identify high-impact terms relevant to the UK market and integrate them naturally into content.
• Write Optimized on-page elements such as headlines, meta descriptions, and URLs to improve search engine rankings.
• Monitor and analyze content performance to refine and improve SEO strategies.

Market-Specific Content

• Tailor content to the preferences, language, and trends of the UK audience to drive engagement and establish brand trust.
• Research competitors and market trends to ensure our content is relevant, innovative, and competitive.
• Adapt tone and style to reflect the interests and needs of UK consumers.

Brand Alignment

• Ensure consistency in tone, style, and branding across all written materials.
• Uphold brand guidelines while contributing to the evolution of our brand identity.
• Act as a brand ambassador in all written communication.

Collaboration and Communication

• Work closely with the marketing and product teams to understand goals, product USPs, and audience pain points.
• Contribute to brainstorming sessions for new content idea.
• Edit and proofread content produced by other team members to maintain high-quality standards.

Requirements

• Bachelors degree in English, Journalism, Marketing, or a related field.
• Minimum 2-3 years of experience as a content writer, preferably within the health, wellness, or eCommerce sector.
• Exceptional writing and editing skills, with a portfolio showcasing content tailored for the UK audience.
• Strong understanding of SEO best practices, keyword research tools
• Knowledge of the UK market, including cultural nuances, consumer behavior, and industry
• trends.
• Ability to balance creativity with data-driven decision-making to produce effective content.
• Excellent time-management skills, with the ability to meet tight deadlines without compromising quality.
• A keen eye for detail and commitment to producing error-free content.
• Basic understanding of Google Analytics and the ability to track and report on content performance is a plus.
• Passion for the health and wellness industry is a bonus.