Content Writer

ftRole & responsibilities

Develop engaging posts to promote Cognitus solutions, events, and updates on platforms like LinkedIn, Twitter, and Facebook.
• Create impactful and persuasive landing pages for marketing resources such as whitepapers, eBooks, LinkedIn event pages, and webinars to drive engagement and lead generaƟon.
• Research and craft thought leadership articals and webpages to position Cognitus as an industry expert and showcase the value of SAP solutions.
• Write professional emails and PowerPoint presentations for internal announcements, including celebrations,employee spotlights, branding, gifting, general noƟces, and event invites.
• Excellent learning and research skills to learn about Cognitus product portfolio and craft compelling content to promote the same in different formats.
• Collaborate with the HR team to create and release a quarterly HR newsletter with updates on policies, events, achievements, and business breakthroughs.
• Ensure clear, consistent communication aligned with Cognitus tone and branding guidelines.
• Ensure all content meets high-quality standards in grammar, tone, and accuracy.
• Conduct competitive research to stay updated on SAP technologies, B2B tech content trends, and Cognitus
offerings to create relevant and impactful content.

Preferred candidate profile

Fluent in English with exceptional writing, editing, and proofreading skills.
2+ years of experience in B2B content writing, marketing, or a related field. Familiarity with IT, SaaS, or enterprise soŌware industries is preferred.
Experience creating emails, newsletters, and templates for internal announcements, events, and HR-related communication

Ability to craft engaging and accessible content, including blogs, social media posts, and customer-facing communication
• Basic understanding of SEO principles for blogs and landing pages.
• Quick learner with the ability to understand and simplify technical topics, especially around SAP solutions.
• Meticulous approach to maintaining brand consistency across documents, emails, and communication
materials.
• Strong team player with a proactive mindset, comfortable working with cross-functional teams like HR, marketing, and sales.
• Excellent organizational skills to manage multiple deadlines and deliverables effectively

Perks and benefits