Digital Marketing Expert

Job Title: Digital Marketing Expert

Experience: Minimum 5 years of relevant experience

Location: Sadashivnagar, Bangalore.

Work Model: WFO

Job Type: Full-time

Job Summary: We're looking for a full-time, on-site Digital Marketing Specialist based in Bengaluru to join our dynamic team. In this role, you'll handle day-to-day responsibilities encompassing social media marketing, digital marketing, web analytics, and online marketing. Effective communication with team members is a key aspect of this position.

As a Digital Marketing Specialist at our Bangalore location, you play a pivotal role in driving our global product reach. We need an independent and proactive professional who can take charge of SEO and digital marketing initiatives. Collaboration with the technical team for seamless implementation of necessary changes is vital to this role.

If you're passionate about crafting and executing impactful digital marketing strategies, we invite you to be a valuable part of our marketing department in Bangalore

Role Description: We are hiring a full-time Digital Marketing Specialist for our on-site position in Bengaluru. As a key contributor, the Digital Marketing Specialist will be entrusted with various day-to-day responsibilities essential to the role. This encompasses the management of social media marketing, digital marketing, web analytics, and online marketing initiatives.

The role places a strong emphasis on effective communication with fellow team members, fostering collaboration, and ensuring the seamless execution of digital strategies. The Digital Marketing Specialist will play a crucial role in shaping and enhancing our online presence, contributing to the overall success of our marketing efforts.

If you are a dynamic professional eager to make a significant impact in the digital marketing landscape, we invite you to join our team in Bengaluru and be a driving force in our continued success.

Key Responsibilities:

SEO Strategy: Develop and execute a comprehensive SEO strategy to improve organic search rankings and increase website traffic.

Content Marketing: Create and manage compelling content to engage the target audience and boost brand awareness.

Digital Advertising: Plan and implement paid advertising campaigns on various platforms, such as Google Ads and social media.

Data Analysis: Monitor and analyze digital marketing performance using relevant tools and provide actionable insights to enhance results

Technical Collaboration: Work closely with the technical team to recommend and implement website and product improvements that enhance user experience and conversion rates.

Market Research: Stay updated on industry trends, market dynamics, and competitor activities to inform marketing strategies.

Reporting: Prepare regular reports on digital marketing KPIs and share them with the team.

Basic essential Digital: Marketing Tools: Google Analytics, Google Search Console, HubSpot, or Mailchimp, campaigns, automation, and analytics, Marketing using LinkedIn, WhatsApp, and Facebook Marketing Strategies.

Google, Facebook, and WhatsApp Ads Manager: Essential for managing and optimizing paid advertising campaigns.

Hootsuite or Buffer: For social media management, scheduling posts, and tracking engagement. Hotjar or Crazy Egg: To understand website behavior through heatmaps and user recordings. Canva or Adobe Spark: For creating visually appealing graphics and images for digital content. Optimizely or VWO (Visual Website Optimizer): For A/B testing and optimizing website performance.

Sprout Social or Social Bakers: Additional options for social media management and analytics. BuzzSumo: To identify trending topics, influencers, and content ideas in your industry.

Zapier: For automating workflows and integrating different marketing tools.

Qualifications:

✓ Proficient in Social Media Marketing and Digital Marketing.

✓ Strong skills in Web Analytics and Online Marketing.

✓ Excellent communication skills.

✓ Experience in utilizing digital marketing tools such as Google Analytics, AdWords, and Social Media Management tools.

✓ Holds a Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.

✓ Knowledge and experience in data analysis and reporting are advantageous.

✓ Ability to work independently with minimal supervision.

✓ Proven track record in digital marketing, with a specific focus on SEO and content marketing. ✓ Familiarity with tools like Google Analytics, SEO software, and content management systems. ✓ Possesses strong analytical and problem-solving skills.

✓ Demonstrates excellent communication and collaboration abilities.

✓ Self-motivated with a proactive approach to work.