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Head Demand Generation
ClearTax
posted 15d ago
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Flexible timing
Key skills for the job
Job Description
- Key ResponsibilitiesStrategic Leadership Develop and execute a comprehensive demand generation strategy to support pipeline and revenue goals, aligned with sales objectives
- Lead a team of teams for demand generation in India, Middle East and South East Asia and other future target regions
- Crafting and implementing talent grooming strategies to from junior SDR to future leaderInbound Demand Generation Collaboate with marketing team on designing right inbound campaigns leveraging content marketing, webinars, SEO, and email nurturing to attract and engage CFOs, compliance heads, CIOs and supply chain leaders
- Outbound Demand Generation Plan and manage targeted outbound campaigns, including account-based marketing (ABM), and direct outreach
- Implement effective outbound emails and tele-prospecting campaigns that engage high-value accounts, at high rigour and data driven approach Performance Optimization Funnel Management: Own the demand generation funnel from inquiry to SQL, tracking performance at each stage
- Continuously analyze and optimize lead acquisition, nurturing, and conversion processes to ensure predictable pipeline growth
- Continuously monitoring the performance of team members, set up the process to keep brining improvenet in the productivity of the Buyer-Centric Messaging Develop messaging that resonates with CFOs and their teams, addressing pain points like compliance risks, operational inefficiencies, and supply chain disruptions
- Create authentic conversations and promotions that drive faster sales cycles
- Data-Driven Execution Measure each campaign performance using KPIs such as pipeline value, CAC, CPL, and SQL-to-win rates
- Leverage marketing automation platforms and CRM tools to optimize campaigns and improve ROICross-Functional Collaboration Work closely with the product, sales, marketing and customer success teams to ensure alignment on priorities and strategies Collaborate with the content & marketing team to create assets like whitepapers, case studies, and industry reports that fuel campaignsPreferred experience Overall 8+ years of work experience in the relevant space Prior experience in B2B SaaS/ supply chain/ international expansion will be a plus
Employment Type: Full Time, Permanent
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Flexible timing
Monday to Friday
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Day Shift
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ClearTax Bangalore / Bengaluru Office Location
Bengaluru/Bangalore, Karnataka Office
Headquarter
AMR Tech Park, Bommanahalli, Bangalore, Karnataka 560102, IN
Bengaluru/Bangalore, Karnataka
560102
560102
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