Social Media Manager

Role & responsibilities

A creative and strategic Social Media & Influencer Marketing Manager to lead our social media presence and influencer partnerships. This role requires a unique blend of social media expertise, influencer marketing knowledge, and campaign execution skills.

Social Media:

1. Develop and implement social media strategies across platforms (Facebook, Instagram, Twitter, YouTube, etc.)

2. Create engaging content calendars, posts, and campaigns

3. Manage social media analytics, reporting, and optimization

4. Collaborate with cross-functional teams (content, creative, and client servicing)

Influencer Marketing:

1. Identify, outreach, and partner with influencers for brand campaigns

2. Develop influencer marketing strategies, briefs, and contracts

3. Manage influencer relationships, content creation, and campaign execution

4. Monitor influencer performance, engagement, and ROI

Shared Responsibilities:

1. Stay updated on social media trends, platform changes, and industry best practices

2. Brainstorm innovative ideas for social media and influencer campaigns

3. Collaborate with clients to understand their social media and influencer marketing goals

Deliverables:

1. Social media content calendar and campaign plans

2. Influencer marketing strategies and partnership proposals

3. Monthly social media analytics reports

4. Quarterly influencer campaign reports

5. Social media and influencer marketing budget management

KPIs

Social Media:

1. Increase followers by 20% quarterly

2. Boost engagement rate by 30% quarterly

3. Achieve 50% quarterly increase in website traffic from social media

Influencer Marketing:

1. Partner with 10 influencers per quarter

2. Achieve 20% quarterly increase in influencer-generated content engagement

3. Maintain 80% influencer retention rate

Preferred candidate profile

1. 5+ years of experience in social media marketing and influencer marketing

2. Bachelor's degree in Marketing, Communications, or related field

3. Proven track record of successful social media and influencer campaigns

4. Excellent communication, collaboration, and project management skills

5. Familiarity with social media analytics tools (Hootsuite, Sprout Social, etc.) and influencer marketing platforms (AspireIQ, Upfluence, etc.)

6. Strong understanding of Indian social media trends and influencer landscape