Head - Marketing - Print/Media/Advertisement Firm (12-20 yrs)

Marketing Head

Job Description:

- Create, execute, and measure marketing plans and campaigns across channels with a track record of successfully achieving KPIs in the technology-driven environment.

- Create, own, and implement overall online as well as offline marketing strategies, providing leadership and direction to team members.

- Understanding the company's unique market position, its advantages, and challenges for marketing channels.

- Work with ATL & BTL agencies to convert strategy/take marketing concept into execution.

- Create a complete ATL & BTL campaign package ranging from the in-branch display, promotion, gifting, seller/customer events, out-of-the-box tools, and tactics to garner product awareness among the audience.

- Identify and finalize Marketing Alliances, where needed, to pull up sales/generate leads or customer walk-ins.

- Develop, iterate and launch marketing programs, rolling out to multiple new markets and geographies.

- Manage and lead the Marketing team, PR efforts, Demand Generation, Platform Marketing, Product Marketing, Program Management, and Brand Management.

- Plan and execute integrated marketing campaigns that build the company's pipeline and also mature existing opportunities.

- Develop strategies for inbound and outbound campaigns including tactics such as SEM/SEO, Email, Social, affiliate, alliances, and more to build the lead database and increase qualified opportunity creation.

- Manage, track, report, and present program budgets by channel -campaign costs, performance, and ROI through the demand generation lifecycle.

- Provide marketing expertise to the Company by building, developing, and managing a marketing team capable of carrying out the necessary marketing strategies and tactics.

- To articulate platform and brand vision to the community at large and also to internal teams.

Required KSA:

- Experience in Print, Media and Ads are must.

- Leadership quality.

- Should have handled a team of more than 10 members.

- The candidate should be an enthusiastic, experienced, metrics-oriented marketer who enjoys challenges and pushing his/her limits.

- Ability to collaborate across departments.

- Result oriented and ready to take ownership.

- Must have a desire to make an impact and a high work ethics.

- Demonstrated success within B2B/B2C marketing.

- Strong understanding of Excel and analytics along with data mining.