Account Marketing Manager - IT Software (4-8 yrs)

We are seeking an Account Based Marketing Manager with extensive experience in the IT Software industry and a proven track record in Account Based Marketing.

- The ideal candidate will play a key role in driving our business growth by developing and executing strategic initiatives to acquire and retain high-value accounts.

Key Responsibilities:

- Develop and execute comprehensive ABM strategies to target and engage key accounts.

- Identify and pursue new business opportunities within the IT sector, driving revenue growth.

- Build and maintain strong relationships with key clients and stakeholders.

- Conduct comprehensive company profiling using online databases, industry reports, news articles, official websites, and social media to gather detailed information about company values, culture, and announcements.

- Implement stakeholder mapping by identifying key stakeholders using LinkedIn, Twitter, and other online tools, along with competitor analysis to gain insights from industry publications and online resources.

- Develop and implement sales strategies to achieve business objectives and targets.

- Craft and send personalized messages that demonstrate an understanding of specific roles and challenges, utilizing a multichannel approach that includes email, LinkedIn, and social media for building digital rapport.

- Develop customized content such as case studies and whitepapers addressing specific challenges, and employ interactive content like quizzes and surveys to enhance engagement. Participate in industry events and webinars to network with key stakeholders and establish a thoughtful follow-up cadence with A/B testing for optimization.

- Collaborate with cross-functional teams including sales, marketing, and product development to ensure alignment and achieve business goals.

- Develop and implement a comprehensive measurement strategy for each targeted account, focusing on key performance indicators (KPIs) such as response rates, engagement levels, conversion rates, and pipeline contribution.

- Maintain detailed business overviews, including company profiling, stakeholder mapping, competitor analysis, and key business initiatives.

- strengthen relationships.

- Leveraging intent data and behavioral analytics to identify high-potential accounts and tailor engagement strategies accordingly.

Skills & Qualifications

- An ideal candidate would possess 6 to 8 years of experience in the IT industry, including a minimum of 4 years in Account Based Marketing.

- Candidate with Bachelor's degree in Business, Marketing, IT, or a related field. A master's degree is a plus.

- In-depth knowledge of ABM strategies and techniques.

- Exceptional communication and negotiation capabilities.

- Demonstrated expertise in establishing and nurturing client relationships.

- Proficient in leveraging ABM tools such as Terminus, Demand base, 6sense, or HubSpot ABM for segmentation, automation, and campaign tracking.

- Strong strategic thinking and problem-solving skills.

- Proficiency in utilizing CRM software and various sales tools.

- Ability to function both independently and collaboratively within a team.

Attributes

- Results-oriented with a track record of achieving business goals.

- Highly motivated and self-driven.

- Strong analytical skills with attention to detail.

- Adaptability and willingness to learn.