Century Real Estate Holdings - General Manager - Admissions & Marketing - Vidyashilp Education Group (3-10 yrs)

Vidyashilp school is seeking a dynamic and experienced Admissions and Marketing Head. This individual will manage both the admissions process and marketing strategy to attract high-caliber students, build the school's brand in the local community, and establish it as a premier educational institution in Bangalore. The ideal candidate will have a comprehensive understanding of the educational landscape and be skilled in leading integrated marketing campaigns while ensuring a smooth and efficient admissions process.

Key Responsibilities:

Admissions Management:

1. Admissions Strategy & Planning:

- Develop and implement a comprehensive admissions strategy aligned with the school's reputation and local market needs.

- Set clear admissions targets and ensure that enrollment goals are met for each academic year.

- Oversee the admissions process from inquiry to enrollment, ensuring a seamless experience for prospective students and their families.

2. Admissions Process Optimization:

- Streamline the application process, including form submissions, interviews, assessments, and documentation.

- Ensure compliance with all local education regulations, including those related to student visas (if applicable) and other legal requirements.

- Work closely with the school's leadership team to assess, interview, and select students who align with the school's academic ethos and values.

3. Student Recruitment and Retention:

- Develop targeted recruitment campaigns to attract students, particularly for key entry points (e.g., kindergarten, Grade 1, and Grade 9).

- Collaborate with local agents, education consultants, and other partners to build strong networks and pipelines for student enrollment.

- Focus on student retention strategies, ensuring families feel connected and supported throughout their child's journey at the school.

4. Marketing Strategy & Brand Development:

Brand Positioning & Awareness:

- Establish the school as a leading, prestigious institution in Bangalore through strategic branding and marketing efforts.

- Develop a unique value proposition that emphasizes the school's heritage, high standards of education, and global approach, tailored to the local context.

- Create and execute marketing campaigns that highlight the school's key strengths, such as academic excellence, extracurricular opportunities, and international exposure.

Digital and Traditional Marketing:

- Lead the development and execution of both digital and traditional marketing strategies, including SEO, SEM, social media marketing, email campaigns, and offline outreach.

- Oversee content creation for all marketing channels (website, social media, brochures, newsletters) to ensure consistent messaging and quality.

- Utilize social media platforms to engage with prospective students and parents, showcasing student achievements, school events, and academic programs.

5. Community Outreach & Partnerships:

- Build relationships with local schools, educational consultants, and community organizations to increase brand awareness and referrals.

- Represent the school at local education fairs, exhibitions, and events to promote the school and engage with prospective families.

- Engage with key opinion leaders (KOLs) and influencers in the education sector to enhance the school's credibility and visibility in the community.

6. Event Management:

Open Houses & Information Sessions:

- Organize and lead school tours, open houses, and parent information sessions to provide prospective families with a clear understanding of the school's ethos and academic offerings.

- Plan and execute school events, such as orientation programs, parent-teacher meetups, and student exhibitions, to foster strong connections with the local community.

7. Admissions and Marketing Events:

- Host webinars and other digital events to reach a wider audience of prospective parents, especially those in other cities or regions.

- Coordinate and participate in local education conferences and seminars to showcase the school's educational model.

8. Market Research & Analysis:

Competitor Analysis:

- Conduct thorough market research to understand local educational trends, competitor offerings, and prospective parent needs.

- Identify opportunities for differentiation and refine the school's marketing approach based on insights gathered from the local market.

9. Performance Metrics:

- Regularly track and report on key performance indicators (KPIs) for admissions and marketing campaigns.

- Analyze data to understand conversion rates, lead generation quality, and ROI for marketing expenditures.

Team Leadership and Cross-Functional Collaboration:

Team Management:

- Lead, mentor, and manage the admissions and marketing team, setting clear goals and expectations for performance.

- Provide training and development opportunities to ensure the team is equipped with the latest marketing techniques and admissions best practices.

Collaboration with Internal Stakeholders:

- Work closely with the Principal, academic leaders, and operations team to ensure alignment between the admissions strategy and the school's academic and operational priorities.

- Collaborate with the finance team to ensure smooth coordination on tuition fees, scholarships, and other financial elements related to admissions.

Qualifications:

Experience:

- Experience in admissions and/or marketing, preferably in the education sector.

- Experience in managing both admissions processes and integrated marketing strategies for educational institutions, ideally with an international or premium education brand.

- Demonstrated success in driving student recruitment and enhancing brand visibility in a competitive market.

Skills:

- Strong understanding of digital marketing, social media, SEO/SEM, content marketing, and analytics tools.

- Ability to analyze market trends and adapt marketing strategies to meet local needs while maintaining global brand consistency.

- Excellent communication, presentation, and interpersonal skills, with the ability to engage and influence a wide range of stakeholders.

- Strong project management skills, with experience handling multiple initiatives simultaneously.