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CASE Construction Equipment

Compare

4.4

based on 62 Reviews

97 CASE Construction Equipment Jobs

Digital Marketing Manager

CASE Construction Equipment

4.4

based on 62 Reviews

7-10 years

Gurgaon / Gurugram

1 vacancy

Digital Marketing Manager

CASE Construction Equipment

posted 4d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Atlassian Data Analytics SEO Social Media Marketing Product Management

+ 4 more

Job Description

Role purpose-

Lead all digital marketing activities for New Holland to improve brand saliency, generate leads and promote content

Primary and Secondary duties:

Planning Execution of all Digital Marketing activities for brand building and customer acquisition

Planning digital marketing campaigns, including web, SEO/ SEM, email, social media, display advertising, Google listing etc.

Content management along with brand communication team for the website, mobile sites, apps and social accounts such as Facebook, Instagram, YouTube, LinkedIn and other portals

Support all marketing activities - ATL/ BTL through digital and social media amplification.

Ensure monthly plan with targeted reach, lead generation and co-ordinate with sales teams for conversions

Continuously test and optimize campaigns for better performance (e.g. A/B Testing, audience segmentation etc.)

Monitor, calculate and measure customer metrics like impressions, conversion rates, acquisition costs, CPL, CPA, CTR etc.

Manage digital marketing agency for day-to-day working

Collaborate with cross-functional teams to align digital marketing initiatives with overall business objectives

Leadership/Team Management Responsibility:

Education/Qualifications: MBA (full time)

Essential experience and skills:

7-10 years experience in digital/ social marketing in any category. Experience in automotive or agriculture equipment industry is preferred.

General Business

Must have built and managed websites, social media handles and web/mobile/social analytics and ROI

Exposure to entire digital landscape - web/mobile/social/ etc.

Strong analytical skills

Candidates from digital /web agencies can also be considered.

Internal external Relationship-

Internal: Brand marketing, Product Management, Sales, ICT

External: Digital Social Media agencies

Employment Type: Full Time, Permanent

Read full job description

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What people at CASE Construction Equipment are saying

What CASE Construction Equipment employees are saying about work life

based on 62 employees

61%

43%

42%

100%

Flexible timing

Monday to Saturday

Within country

Day Shift

View more insights

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