Description Someone with experience in amplification of brand presencein India. Leadership Profile Development. Thought Leadership development. Digital PR . Strategic Media engagement. Maintain relations with press and identify collaboration opportunities. Content writing for press, blogs, articles, social media, and other digital platforms for growth and recognition of organization. Lead Webinars and virtual conference. Event & Conference Management & Participation. Corp comms knowledge -Job skills .
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Content Creation : Develop engaging and relevant content for various platforms, including blogs, social media, press releases, and websites. This involves researching topics, writing, editing, and ensuring the content aligns with the brand s voice and goals.
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Media Relations : Build and maintain relationships with journalists, bloggers, and influencers. This includes pitching stories, coordinating interviews, and responding to media inquiries to secure positive coverage for the brand.
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Strategic Planning : Create and implement PR and content strategies that align with the company s objectives. This involves setting goals, identifying target audiences, and planning campaigns to enhance the brand s reputation and visibility.
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Crisis Management : Handle any negative publicity or crises that may arise. This includes preparing statements, managing communication with stakeholders, and implementing strategies to mitigate damage to the brand s reputation.
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Analytics and Reporting : Monitor and analyze the performance of PR and content efforts. This involves tracking metrics, preparing reports, and using insights to optimize future strategies and demonstrate the value of PR activities to stakeholders
Qualifications
Bachelors degree in Public Relations, Communications, Journalism, or a related field.
Minimum 7-9 years of experience in public relations, preferably in the fintech or technology industry.
Strong writing and communication skills.
Excellent media relations and networking abilities.
Experience with crisis communication planning and execution.
Knowledge of social media platforms and digital PR tactics.
Ability to work independently and as part of a team.
Strong attention to detail and organizational skills.