1. To create engaging and high quality content like blog posts, articles, social media posts to reach the companys target customers. 2.Optimizing content for search engines . 3.Collaborating with other teams like Marketing, designers and developers to align content with the brand. 4.Reviewing, editing, and proofreading content. 5.Keeping a check on the emerging trends and industry standards in social media 6.Managing profiles and pages on social networking sites including Facebook, Twitter, LinkedIn, Instagram, blog etc. Good writing skills, basic knowledge of seo