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Senior Associate - Brand
BrowserStack
posted 8d ago
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Flexible timing
Key skills for the job
Job Description
Role in Nutshell
As an Associate Marketing Manager, you will play a pivotal role in elevating BrowserStacks brand presence and driving engagement within the global developer and QA community. Youll be responsible for crafting and executing innovative social media strategies, compelling brand campaigns, and data-driven marketing initiatives that resonate with our technical audience.
What will you do
- Develop and execute comprehensive social media strategies across LinkedIn, X, YouTube, and Facebook to enhance brand visibility and engagement within the developer community
- Analyze market trends, customer insights, and competitive landscape to inform content strategy and campaign direction
- Create and oversee innovative brand campaigns that resonate with developers and QA professionals, driving awareness and engagement
- Monitor and analyze key performance metrics, including brand awareness, share of voice, and reach, providing regular reports to stakeholders
- Conduct thorough market research and gather data points to validate marketing initiatives and demonstrate ROI
- Collaborate with cross-functional teams to ensure consistent brand messaging and execution across all marketing channels
- Identify and capitalize on new marketing opportunities to drive brand growth and differentiation in the developer tools space
- Stay current with industry trends, emerging technologies, and best practices in technical marketing to inform strategic decisions
- Manage relationships with external vendors and agencies to ensure high-quality content creation and campaign execution
- Optimize marketing strategies based on performance data and market feedback to continuously improve campaign effectiveness
Desired Experience
- 1-3 years of overall experience in developing and executing successful digital marketing strategies and social media campaigns
- Ability to work independently in planning, managing, and executing different content formats and marketing campaigns with strict timelines
- Confidence to work closely with various teams to craft programs that are results-driven and align with brand objectives
- A creative and analytical mindset to seek innovative, best-in-class ways to drive brand awareness and engagement within the specified budget
- Proficient in defining and tracking social media metrics, brand awareness KPIs, and campaign success metrics
- Experience in content creation and management across multiple social media platforms
- Knowledge of social media management tools, analytics platforms, and content scheduling software
- Experience working with multiple stakeholders across time zones
- Excellent oral and written communication skills, with the ability to craft compelling content for technical audiences
- A basic understanding of the software development and testing landscape is a plus
Employment Type: Full Time, Permanent
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People are getting interviews through
(based on 30 BrowserStack interviews)
Referral
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Company Website
Campus Placement
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24%
23%
17%
13%
3%
20% candidates got the interview through other sources.
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What people at BrowserStack are saying
Senior Associate salary at BrowserStack
reported by
5
employees
with 1-5
years exp.
₹27.5
L/yr - ₹40
L/yr
228%
more
than the average Senior Associate Salary in India
View more details
What BrowserStack employees are saying about work life
based on 109 employees
Flexible timing
Monday to Friday
No travel
Night Shift
BrowserStack Benefits
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