Product Manager - Content

As a Product Manager - Content , you will develop and implement a product strategy that aligns with the overall SEO strategy, content strategy, and business goals, with the goal of increasing organic traffic. You will manage and mentor a team of content creators, conduct keyword and topic research, and prioritize the user experience in all content efforts .

Desired Experience:

• 8-10 years of overall experience, preferably B2B SAAS

• 3-5 years of experience in SEO, content marketing, or a related field

• A strong understanding of UX principles and the ability to prioritize the user experience in content efforts.

• The ability to think strategically and develop long-term content plans

• Experience managing and mentoring a team of content creators

• Experience using analytics tools, such as Google Analytics, to track the performance of the content

• Strong skills in keyword research and analysis will be preferred

What will you do:

• Develop and implement a product strategy that aligns with the overall SEO strategy, Content strategy, and business goals, with the goal of increasing organic traffic.

• Set the direction for the SEO and content team, including managing and mentoring team members.

• Conduct ongoing keyword & topic research and analysis, and identify opportunities for creating and optimizing high-quality content .

• Collaborate with cross-functional teams to ensure a consistent brand message and align content strategy with business goals.

• Analyze and track the performance of content , using data to inform strategy and optimize existing content .

• Stay up to date with industry trends and best practices in SEO and content marketing, and apply this knowledge to continuously improve the content product .

• Prioritize the user experience in all content efforts, including the design and layout of content , the tone and style of writing, and the overall usability of the content product . Utilize user research and testing methods to ensure that content is meeting the needs and expectations of the target audience.