Manager - Social Media & Influencer Marketing - Consumer Durables/FMCG/Retail (6-12 yrs)

Responsibilities:

1. Lead the social strategy for client.

2. Use social listening tools, keyword insights, and analytics to identify content gaps.

3. Develop & manage a comprehensive social media content calendar, ensuring consistent and strategic content delivery across all platforms.

4. Lead the process as copy lead with agencies and in house team to create compelling and on-brand content, including static content, video, posts etc.

5. Develop and execute the client's influencer marketing strategy.

6. Own and drive the content roadmap, bringing fresh, engaging narratives across social media, websites, blogs & all digital touchpoints.

Requirements:

1. In-depth knowledge of social media platforms

2. A strong sense of brand tone, voice, and consumer psychology

3. Influencer & Meme Page Identification: Research and identify influencers who align with client's brand values and target audience

4. AI early adopters will have an added advantage