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Job Description: CRM Technical Specialist

CRM Department

This is for our client requirement and is a contractual role for a period of one year, with the possibility of extension based on need.

The CRM team is responsible for communications across email, mobile push and web push channels. We focus on our existing customers and manage our interactions and touchpoints to ensure that we optimise revenue generation, drive traffic to the website and app, and extend the active customer lifecycle. We also work closely with the Marketing and Product teams to ensure that any initiatives are integrated with CRM activities.

Our setup is highly data driven and requires the understanding and skill set to work with large datasets, employing data science techniques to create personalised content at a 1:1 level. The candidate for this role will have to demonstrate a strong background working in this environment, and have a proven track record of striving to find technical solutions for the many projects and situations that the business encounters.

Overview of role :

- Setting up automation pipelines in Python and SQL to flow data in and out of CRM platform for reporting, personalisation and use in data warehousing (Redshift)

- Writing, managing, and troubleshooting template logic written in Freemarker.

- Building proprietary algorithms for use in CRM campaigns, targeted at improving all areas of customer lifecycle.

- Working with big datasets to segment audiences on a large scale.

- Driving innovation by planning and implementing a range of AB tests.

- Acting as a technical touchpoint for developer and product teams to push projects over the line.

- Integrating product initiatives into CRM, and performing user acceptance testing (UAT)

- Interacting with multiple departments, and presenting to our executive team to help them understand CRM activities and plan new initiatives.

- Working with third party suppliers to optimise and improve their offering.

- Creating alert systems and troubleshooting tools to check in on health of automated jobs running in Jenkins and CRM platform.

- Setting up automated reporting in Amazon Quicksight.

- Assisting other teams with any technical advice/information they may require.

- When necessary, working in JavaScript to set up Marketing and CRM tags in Adobe Launch.

- Training team members and working with them to make processes more efficient.

- Working with REST APIs to integrate CRM System with a range of technologies from third party vendors to in-house services.

- Contributing to discussions on future strategy, interpretation of test results, and helping resolve any major CRM issues

Key skills required :

- Strong background in SQL

- Experience with a programming language (preferably Python & Free marker)

- Understanding of REST APIs and how to utilise them

- Technical-savvy - you cast a creative eye on all activities of the team and business and suggest new ideas and improvements

- Comfortable presenting and interacting with all levels of the business and able to communicate technical information in a clear and concise manner.

- Ability to work under pressure and meet tight deadlines.

- Strong attention to detail

- Experience working with large datasets, and able to spot and pick up on important trends

- Understanding of key CRM metrics on performance and deliverability