Head - Franchising & Growth

Strategy: Establish and execute a robust front-end strategy to market, sell and distribute BOHECO products through Exclusive Branded Clinics cum Stores to maximize consumer reach and product purchase frequency

Geographic/Location Identification: To effectively shortlist and identify suitable catchment areas to launch BOHECO clinic cum stores in India. To apply data & purpose driven logic in arriving at the shortlisted geographies

Enhance Discovery: Devise comprehensive action plans and a sound blueprint to efficiently run advertising & marketing campaigns that boost footfall at the Exclusive Branded Clinics we open.

Growing Revenue: Prepare and execute sales strategies and sell products by establishing contact and developing relationships with prospective clients. To constantly work on methods that lead to growth in revenues of the offline Clinics.

Negotiation: Engage in appropriate negotiation and finalize the most favorable terms, to the extent possible with Franchisees and owners of Real Estate as necessary.

Recruitment: Hiring good teams and training the personnel manning the clinics cum stores is a large part of the job. We strive to station self-motivated and proactive employees that present themselves and always carry a professional outfit to cast the best impression to our patients and customers.

Partner selection, onboarding & training: As we scale, we will receive large interest in replicating our clinic & store model in different geographies. Franchise selection, training, and onboarding is a responsibility that comes with the role. Excelling in this and maintaining healthy & encouraging relationships with partners would be critical to the success of the business.

Phygital Integration Unify the consumer journey along with the online teams to give our patients and consumers a unified brand experience. Orchestrate key activities including but not limited to loyalty programs, frictionless payments, and content curation.

Point Of Sale Marketing: Prepare marketing & advertising strategies, plans, objectives, planning and organize promotional presentations for BOHECO at various sales touchpoints.

Product & Service Mix: Recommend the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.

Customer & Key Account Engagement & Management: Service existing stores/clinics, obtains orders and establish new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade avenues.

Hyperlocal Deliveries & Shadow Warehousing Provide added convenience to our consumers to send products to repeat purchasers of the concerned store and integrate with the company website for hyperlocal deliveries.

Reporting: Play a critical role in preparing management reports on multiple metrics to the CEO to enhance his/her decision making. Keep management informed by submitting activity and results reports, such as daily call reports, weekly work plans, annual territory analysis and monthly and annual performance reports.

Reputation Management: Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments. Additionally, assist consumer + relevant stakeholders in case of any grievances.

Community Building: Build a strong community of clinic & store loyalists by keeping them updated through online and offline mediums and engage with them through various activities. Coordination with multiple agencies to achieve business communication goals, organizing medical camps, taking part in community-based events to publicize the clinics and drive-up footfall.

Regular Audit Ensure inventory and cash is reconciled monthly to ensure smooth cash and inventory turnover.

Compliance and Legal Requirements: Considering the nature of a clinic-based business, multiple State and Central regulations will need to be adhered, and the role would need to ensure each Clinic & Store is following the necessary guidelines as applicable to them in their local jurisdiction.

Patient Data Management & IT Infrastructure: Given the confidentiality of patient data & its privacy, working with the BOHECO IT department to setup, maintain, sustain, and protect critical systems at the Clinics & Stores such as Patient Management, POS Accounting, and Inventory Management.

Education:

PhD/MBA or any other relevant Post Graduate (PG) qualification from a reputed institute.

Skill-set/Values:

- Highest standard of integrity, professional courtesy, and work ethic.

- A Team Player with a pro-active and a go-getter attitude.

- Coming up with pragmatic solutions with respect to the task at hand.

- Demonstrable leadership and carry the knack of managing a large team.

- Domain expertise. Specialized knowledge in creating and selling.

- Comfortable with change, early stage, and high growth environments.

- Gravitas, credibility, and influencing skills to build trust quickly.

- Confident, well-organized, self-motivated, and output focused.

- Proficiency in MS Office applications (such as Excel, Word, and PowerPoint).

- Strong technical experience with CRM and other commercial tools/ERPs such as ZOHO.

- Negotiations of term-sheet, business reports and other documentation.

- Excellent Verbal and Written English communication skills.

- Proactive at problem solving and thinking out of the box.

- Strong alignment with company's purpose, values, and mission.