BLive - Manager - Performance Marketing (7-9 yrs)

About Us:

- BLive is India's leading e-mobility platform, bringing together the entire EV ecosystem under one roof.

- We're on a mission to drive the adoption of electric vehicles across the country by offering innovative solutions for last-mile delivery.

- As we expand our footprint, we're looking for a dynamic Growth Marketer to join our team and help scale our digital presence and lead generation efforts.

Job Summary:

- We seek a data-driven Growth Marketer passionate about digital marketing and growth strategies.

- The ideal candidate will have a proven track record of driving successful digital campaigns, optimizing lead generation, and analyzing performance metrics to fuel growth.

- This role will be crucial in scaling our marketing efforts, enhancing our digital footprint, and ensuring that we capture and convert high-quality leads.

Key Responsibilities:

Digital Marketing Strategy:

- Develop and execute comprehensive digital marketing strategies across multiple channels, including SEO, SEM, social media, email, content, and display advertising.

- Identify growth opportunities and implement innovative marketing campaigns to drive brand awareness and lead generation.

Lead Generation & Conversion:

- Optimize the entire lead generation funnel, from attracting prospects to converting leads into customers.

- Design and manage campaigns that generate high-quality leads for various businesses for fleet franchise opportunities & EV Rental.

Performance Analysis & Optimization:

- Monitor and analyze digital marketing performance metrics, including website traffic, conversion rates, and ROI.

- Conduct A/B testing, customer journey analysis, and competitive research to identify areas for improvement and optimize campaign performance.

Content & Social Media Management:

- Collaborate with the content team to create compelling content that resonates with our target audience and drives engagement.

- Manage social media channels, ensuring consistent brand messaging and growth in followers and engagement.

Marketing Automation & CRM:

- Implement and manage marketing automation tools and CRM systems to streamline lead nurturing and improve customer retention.

- Ensure seamless integration of digital marketing activities with sales processes.

Collaboration & Reporting:

- Work closely with cross-functional teams, including sales, product, and design, to align marketing efforts with business goals.

- Provide regular reports on digital marketing performance, campaign effectiveness, and growth opportunities to senior management.

Qualifications:

- Bachelor's/Master's degree in Marketing, Business, or a related field.

- 7-9 years of experience in digital marketing, growth hacking, or a similar role.

- Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.

- Proven experience with lead generation and conversion optimization.

- Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot) and CRM systems.

- Excellent analytical, problem-solving, and project management skills.

- Strong communication and collaboration skills.

- A passion for sustainability and the electric vehicle industry is a plus.

What We Offer:

- An opportunity to be part of a mission-driven company at the forefront of the EV revolution.

- A collaborative and innovative work environment.

- Competitive salary and benefits.

- Opportunities for career growth and development.