Executive Manager - Insights & Analytics - FMCG/Retail (10-14 yrs)

Executive Manager- Insights & Analytics

Job Description:

- Primary responsibilities of Executive Manager include end-to-end partnership with in-market (Business Unit) Insights team to deliver on data & analytics for retail performance tracking and ad-hoc business questions pertaining to market position, share, growth drivers, brand diagnostics, consumer need states and demand spaces, etc. for Pepsico products (within functional Hydration).

- You will lead a small team of Analytics, but remain the key POC for team's output quality, periodic and on-demand performance reviews, addressing ad-hoc requests based on internal and external data sources, and using statistical analysis methods to bring out deep insights from retail data to identifying emerging trends, recognizing growth drivers, diagnosing barriers and hurdles to be removed, and flagging risks pertaining to competition, market share, forecast etc.

- This role will support PBNA Functional Hydration team.

- The role will have responsbility of understanding the existing scorecards and managing a team of Analysts that works with in-market teams. Automation and Standardisation are key priorities at HBS, and this position is expected to support this fully and enthusiastically.

Responsibilities:

Functional Responsibilities:

- Lead delivery of reporting/ data analytics specific to your aligned portfolio within the sector/ BU.

- Partner with Insights POC/ project owner in market for business intelligence reporting end to end. Identify business questions to be answered, macro trends, category/ competitor movements, and overall portfolio/ segment/ brand performance based on syndicated retail data received from partner agencies.

- Use alternative sources for data gaps and leverage cross-functional learnings to incorporate considerations beyond retail data into reporting.

- Ensure good commentary and storytelling to explain business performance, drivers, optimization opportunities, and the key insights to action.

- Provide responses to ad-hoc follow-ups when double-click required with tables/charts/stories using relevant data.

- Responsible for individual optimal utilization of time and delivering on agreed timelines and scope.

- Monitor and act upon regular feedback inputs from deliverables end-users and Business Partners.

- 10+ years functional experience in Market Research/ Consumer Insights/ Data Analytics/ Management Consulting, with significant exposure to CPG industry (marketing, consumer insights, strategy & innovation).

- Quant data & analytics savvy: Hands-on knowledge of standard MR techniques of data evaluation, collection, cleaning, weighting, analyzing and reporting across different use cases (e.g. concept test, retail performance tracking, segmentation, U&A, brand equity, and standard statistical methods of correlation and regression, multi-variate analysis).

- High degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen/IRi (POS and HH panel), GlobalData, Kantar Worldpanel, etc.

- Experience in concept, product, innovation or Ad testing. Familiarty with Brand equity data.

- Experience managing global/ intermational projects and global stakeholder. Experience in matrix-set up/ MNCs a bonus.