1 Bertelsmann Job

• Responsible for better discoverability and sales for our books on online channels.

STAKEHOLDERS FOR THE ROLE

INTERNAL : Sales & Marketing, Editorial & Design, IT

EXTERNAL: Amazon, Other External Platforms

KEY ACCOUNTABILITIES

• Develop and oversee overall performance marketing strategy
• Drive traffic to Amazon listing where the products are listed
• Create and manage Facebook Ads and Instagram Ads. (Social media advertising)
• Regularly review and optimise all advertising campaigns for positive ROAS on Amazon
• Regularly review multi-channel analytics reports (Search, Social, Ads, Amazon) and recommend optimisation action plans to sales and marketing teams
• Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands digital channels and assets

ROLE REQUIREMENTS
1. The profile should have 5-7 years hands on experience, ideally on ecommerce platforms like Amazon
2. Must have extensive experience of improving product search rankings on Amazon.
3. Comfortable with handling large volumes of requests
4. Excellent communication and interpersonal skills
5. Project Management Skills

Job Segment: Marketing Manager, Performance Management, Assistant Manager, Advertising, Social Media, Marketing, Human Resources, Management