BEO Software - Lead - Sales & Marketing (5-15 yrs)

Job Title: Sales & Marketing Lead

Location: Kochi, India

Experience: 5+ years

About Us:

We are a leading provider of cutting-edge shipping and customs software solutions, with a strong foothold in the German market. As we embark on our expansion into the Indian market, we seek a highly motivated Sales & Marketing Lead to drive this growth. Our solutions are designed to automate and optimize shipping and customs processes, enabling businesses to achieve greater efficiency and compliance.

Position Overview:

The Sales & Marketing Lead will play a pivotal role in establishing and expanding our presence in India. This strategic position combines leadership, market development, and operational execution to achieve business growth. The role demands a proactive individual with a strong sales background, deep expertise in the shipping and customs software domain, and a willingness to travel extensively within India.

Key Responsibilities:

1. Market Strategy & Analysis:

- Conduct comprehensive market research to identify trends, opportunities, and challenges in the Indian shipping and customs software sector.

- Develop and implement a robust sales and marketing strategy tailored for the Indian market.

- Continuously monitor industry developments and competitor activities to refine approaches and maintain a competitive advantage.

2. Sales Leadership:

- Drive the entire sales cycle, from lead generation to deal closure, ensuring revenue targets are consistently met or exceeded.

- Build and nurture strong relationships with clients, partners, and key stakeholders.

- Identify and capitalize on new business opportunities through networking, industry events, and referrals.

3. Marketing Excellence:

- Plan and execute marketing campaigns to enhance brand visibility and generate leads.

- Collaborate with internal teams to create localized content, promotional materials, and digital marketing initiatives.

- Represent the company at industry events, trade shows, and conferences to promote our solutions.

4. Client Engagement & Support:

- Serve as the primary liaison for clients, ensuring their requirements are addressed and satisfaction levels are high.

- Provide product demonstrations, training, and onboarding support to new and existing clients.

- Collect client feedback to guide product enhancements and innovation.

5. Travel:

- Frequently travel across India to meet with clients, partners, and stakeholders.

- Attend relevant domestic and international industry events when required.

Qualifications:

- Bachelors degree in business administration, Marketing, or a related field (Masters degree preferred).

- Minimum of 5 years of experience in sales and marketing, ideally in the shipping, logistics, or software industry.

- Proven track record of success in a sales leadership role, including market entry and business growth.

- In-depth knowledge of the Indian market, with an understanding of cultural nuances influencing business practices.

- Exceptional communication, negotiation, and presentation skills.

- Ability to work independently and manage multiple priorities in a fast-paced environment.

Why Join Us?

- Opportunity to lead market expansion efforts in a high-growth industry.

- Work with an innovative product that simplifies and automates critical business processes.

- Be part of a global team driving impactful solutions for clients worldwide.

To better assess your fit for the role, please provide answers to the following:

- How many total years of professional experience do you have?

- How many years of experience do you have specifically in sales?

- How many years of experience do you have in marketing?

- Do you have prior experience in the shipping, logistics, or software industry?

- What is your current notice period, and is it negotiable?