Head - Marketing & Communication - FMCG/Pharma (15-20 yrs)

About:

- The Head of Marketing and Communication will lead and drive all marketing strategies and communications across the fertilizer, agribusiness, FMCG, and pharmaceutical sectors.

- This role is pivotal in promoting and positioning the company's diverse offerings both regionally and internationally, particularly in Africa.

- The ideal candidate will have hands-on experience in these industries, possess excellent strategic marketing acumen, and have a proven track record in growing brand awareness and market share.

Key Responsibilities:

- Marketing Strategy: Develop and implement a comprehensive marketing strategy for all business units, aligning with company objectives across fertilizer, agribusiness, FMCG, and pharmaceuticals.

- Brand Management: Oversee brand positioning, ensuring consistent messaging across all channels and markets, including Africa.

- Communication Strategy: Lead corporate communications efforts, including internal and external communications, public relations, and crisis communication strategies.

- Market Expansion: Drive market penetration in African and international markets, leveraging deep market insights and industry knowledge.

- Digital Marketing: Create and execute digital marketing campaigns, optimizing online channels to enhance the company's global presence.

- Product Launches: Lead successful marketing campaigns for product launches across all business segments, ensuring cross-functional collaboration.

- Stakeholder Engagement: Build and maintain relationships with internal and external stakeholders, including media, agencies, and key business partners.

- Budget Management: Develop and manage the marketing budget, ensuring cost-effective execution of marketing campaigns.

- Team Leadership: Lead, mentor, and develop a high-performing marketing and communications team across geographies.

- Performance Metrics: Establish and monitor KPIs to measure the success of marketing strategies, making data-driven adjustments as needed.