Azentio - Manager - Marketing Operations (5-10 yrs)

About Azentio :

Azentio Software incorporated in 2020 at Singapore, has been carved out of 3i Infotech, Candela Labs, Beyontec Technologies and Path Solutions.

Azentio Software provides mission critical, vertical-specific software products for customers in banking, financial services and insurance verticals and includes key products such as KASTLE- (Universal Lending), AMLOCK- (Anti-Money Laundering & Compliance software suite), PREMIA- Astra (Core Insurance software), ORION- (Enterprise Resource Planning software) and MFUND Plus- (Asset Management platform).

Azentio has over 800 customers in more than 60 countries, with a team of over 2,300 employees across offices in 12 countries (and growing) globally and is wholly owned by Funds advised by Apax Partners.

Azentio offers a comprehensive range of products - serving core operations to modern digital needs - for the financial services industry.

Our deep domain knowledge and solutions in financial services extend across insurance, retail and corporate lending, Islamic Banking, anti-money laundering and asset management.

In addition, Azentio proudly serves mid-market enterprises across the Middle East, Africa, Asia Pacific, and India with a comprehensive ERP solution.

At Azentio, we believe that growth is a continuous journey.

We believe that each step of this journey must betaken by committing to excellence excellence in our products, our services, our ideas, and ourpeople.

Job Title: Marketing Operations Manager.

Department: GTM Operations.

Years of Experience: 5 + years Location: Bangalore.

Role Summary:

- The Manager-Marketing operations will role into the Central Sales Operations team at Azentio and would work towards driving operational excellence across Azentio's GTM Org.

- The role would partner closely with Marketing and other cross functional teams to leverage process , tools & analytics to unlock revenue growth.

- Key responsibilities include overseeing marketing automation, campaign management, and developing performance metrics that deliver actionable insights to leadership.

- The position also plays a crucial role in change management, ensuring the effective adoption of new tools, processes, and strategies across marketing & sales teams.

What we are looking for:

- Address key challenges such as attribution, lead routing and follow-up, program automation, data accuracy, funnel analysis, and forecasting across all marketing strategies, including self-serve, channel, and sales-led efforts for new customer acquisition and growth.

- Provide analytics reports and dashboards using a marketing automation platform(Hubspot/ Marketo/Pardot etc) and third-party BI tools.

- Orchestrate campaigns in Marketing Automation, including the setupand back-end workflows necessary to effectively launch and measure marketing activities.

- Manage reporting, KPIs, marketing dashboards, conversion tracking, and campaign insights.

- Improve, monitor, and maintain contact and account data quality, ensuring accuracy and minimizing flawed or incomplete data.

- Establish, maintain, and enhance scalable processes across systems to ensure best practices, enabling the marketing team to perform optimally in their respective roles.

- Design/Execute/Manage integration between Salesforce and the marketing automation tool while ensuring data accuracy/availability and transparency.

- Oversee customer lifecycle management.

- Manage the sales process effectively.

Preferred Skills:

- Over 5 years of experience in marketing, operations, or analytics within a B2B technology or services environment.

- Extensive knowledge of marketing automation platforms(Hubspot/marketo/pardot etc), including the integration of third-party tools and APIs to enhance marketing automation.

- Proficiency in marketing methodologies such as automation, account-based marketing, campaign management, and lead nurturing.

- Exceptional analytical and problem-solving skills,with a strong ability to analyze and visualize data in Excel, HubSpot, and BI tools.

- In-depth understanding of the customer journey, with additional experience in data augmentation, lead routing, and lead scoring being a plus.

- Familiarity with a wide range of marketing technologies, including but not limited to HubSpot, ZoomInfo, Demand base, and Google Analytics.