Asianxt Digital Technologies - Social Media Marketing Specialist (8-10 yrs)

Designation Social Media Marketing Specialist.

Experience 8-10 years of experience- in social media marketing, responsible for leveraging content to boost visibility, engagement, and user growth across various platforms.

Location Bengaluru (On-Site).

Role Overview:

- A dynamic and results-driven professional with 8-10 years of experience in social media marketing, responsible for leveraging content to boost visibility, engagement, and user growth across various platforms.

- This role is pivotal in enhancing MAUs and delivering on key objectives for partners such as Asianet News and Indigo.

Qualifications:.

Bachelor's degree in Marketing, Communications, or a related field (Master's degree is an added advantage).

Key Responsibilities:

Content Management:

- Curate, create, and repurpose engaging content tailored to different social media platforms.

- Strategically schedule and distribute content to maximize reach and engagement.

Social Media Growth:

- Drive visibility for all websites through targeted social media strategies.

- Ensure consistent growth in followers and engagement across platforms.

WhatsApp Base Development:

- Build and manage a WhatsApp channel for content distribution.

- Create an active and engaged WhatsApp user base, leveraging it for audience retention and content sharing.

Collaboration and Delivery:

- Ensure seamless content delivery to partners such as Asianet News and Indigo.

- Collaborate with internal teams to ensure alignment with overarching business goals.

- Collaborate with external database to enhance reach.

Performance Metrics:.

- Continuously track and analyze social media metrics to measure growth.

- Optimize campaigns to drive improved MOUs and overall ROI.

- Coordinate with Sales teams to help monetize content.

- Analytics and Reporting: Monitor and analyse social media metrics and KPIs (Key Performance Indicators), providing insights to optimise strategies and demonstrate ROI (Return on Investment).

- Crisis Management: Be prepared to handle social media crises or negative publicity effectively by implementing crisis communication strategies.

- Team Leadership: Manage a team of social media professionals, including content creators, community managers, and analysts, to ensure seamless operations and strategy execution.

Qualifications:.

- Analytical Skills: Proficiency in data analysis, using tools like Google Analytics and social media analytics platforms, to measure the effectiveness of social media campaigns.

- Creativity: The ability to think creatively and come up with innovative content ideas and campaigns.

- Communication: Excellent written and verbal communication skills to effectively engage with the audience and convey the brand's message.

- Analytics Tools: Google Analytics, social media analytics platforms, and paid advertising analytics tools for tracking and analyzing social media performance.

- Content Creation Tools: Adobe Creative Cloud (e.g.,, Photoshop, Illustrator, Premiere Pro) for creating graphics, videos, and other multimedia content.

- Social Media Advertising Platforms: Facebook Ads Manager, LinkedIn Ads, Twitter Ads,- Google SEO and others for creating and managing paid social media campaigns.

Key Performance Outcomes:.

- Improved visibility and traffic across all channels / websites.

- Establishment of a highly engaged WhatsApp audience and User base in all Social Media Platforms.

- Tangible improvements in MOUs through effective content strategies and platform utilization.

- Tangible monetization of content .