Digital Marketing Executive/Manager

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns to promote books, authors, and publishing services.
• Increase brand awareness, website traffic, and customer acquisition through effective marketing strategies.
• Execute campaigns across multiple digital platforms, including social media, email marketing, search engines, and display advertising.
• Monitor and analyze campaign performance, using data-driven insights to optimize results.
• Stay updated with the latest digital marketing trends, SEO practices, and emerging technologies.
• Collaborate with content, creative, and web development teams to produce engaging digital content.
• Develop and manage paid advertising campaigns (Google Ads, Facebook Ads, etc.) for lead generation and sales.
• Engage with the online reading community, bloggers, and influencers to build brand presence.
• Track and report key performance metrics, ensuring campaigns align with business goals.