Narayana Group - Senior Manager/Assistant General Manager - Public Relation & Communications (4-7 yrs)

Job Description:

Designation Sr Manager / AGM PR and Communications

Department: Marketing

Location: Hyderabad

Work Type: In person

- Travel Requirements Infrequent, as per requirements

- This person will contribute to existing PR efforts while helping to develop new initiatives aligned with company objectives. The ideal candidate will have experience in a wide range of PR functions, as well as positive relationships with media professionals in our industry and the community.

- Reporting line: This role reports to the Vice President, Marketing.

Objectives of this role:

- Build the PR framework Overall Communication framework including Strategy, key drivers from the PR perspective, preferred list of publications / editors, frequency of articles etc to supplement the positioning of the Brand.

- Establish a media relations plan that has actionable tasks for supporting the overall Marketing plan, focused on high-level placements in print, broadcast, Electronic and online channels to increase organization visibility.

- Build connections with key media organizations and journalists across traditional, digital, and social channels.

- Ensure that our PR efforts serve immediate and long-term business goals.

- Forecast news cycles and identify areas of trending public interest.

- Understand the competitive landscape and stay ahead of any threat to our brand position.

- Focus on key Metrics and use data to measure SoV, impact of articles and suggest corrective action.

- Crisis Management

Responsibilities:

As a public relations Manager, you'll need to:

- Plan, develop and implement PR strategies.

- Engage with marketing department to ensure that PR campaigns align with strategic goals, growth plans, and new business opportunities.

- Build strong relationships and networks with colleagues, journalists, media houses and answer enquiries from the media and other organizations.

- Monitor the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities.

- Research, write and distribute press releases to targeted media.

- Collect and analyze media coverage for the Industry and chart-out tactical / strategic way forward. Focus on quality of publication too and not just number of articles.

- Write and edit in-house magazines, case studies, speeches, articles, and annual reports.

- Devise photo opportunities and coordinate studio or location photography.

- Organize events (such as press conferences, exhibitions, open days and press tours etc).

- Write timely press releases and media kits, and direct social-media team to communicate proactively.

- Manage the PR aspect of a potential crisis situation.

What you will need:

Required skills and qualifications:

- 4+ years of experience in public relations at a PR agency or a reputed organization.

- Exceptional writing and editing skills.

- Deep knowledge of traditional, digital, and social media channels.

- Excellent communication and organizational skills.

- Proficient in Microsoft Office.

- Proven ability to develop, implement, and execute successful public relations campaigns.

Preferred skills and qualifications:

- Bachelors degree (or equivalent) in public relations, marketing, or advertising.

- Established relationships with media organizations and journalists.

- Familiarity with content management systems (CMS).

- Data Analysis, relevant to PR.

Attributes:

- Passionate brings a genuine thrill and excitement to the role.

- Agile can be nimble in thought and action and overcome obstacles to achieve great things.

- Collaborative works well with others and can align behind a shared purpose.

- Entrepreneurial is open to new ideas and will challenge old ones.

- Diverse is proud of the difference they can bring.

- Creative comes with a novel and creative approach.

- Adaptive adjusts to new environment quickly, learns and grasps things easily.

- Persuasive speaker and empathetic listener.