As a social media content strategist you will be responsible for maintaining an active presence on social media channels by providing engaging content that communicates information about the brand and targets its key audiences.
Therefore the content that you as the strategist would create and post should have a positive impact on the brands reputation and profitability.
Key Qualifiers: Upto 8 years of relevant experience as a Content Strategist and or Creator with indepth understanding of the various Social Media trends including skills to enhance audience engagement preferably from a startup atmosphere.
Heres a list of responsibilities this role entails:
Create and grow Assemblys social media presence on Instagram, YouTube, Facebook, Twitter, WhatsApp, Telegram etc.
Achieve consistent reach and QoQ followers growth on the targeted Social Media platforms.
Orchestrating social media campaigns to promote products and boost brand loyalty.
Conceptualise, produce and execute engaging travel led content in written and video format.
Plan and manage social media campaigns for important calendar days with featured guest contributors as planned.
Utilize data-based decision making for content strategy using SEO, trends, and user behavior inputs from Analytics Product teams.
Lead and organise discussions with celebrated travel or lifestyle influencers.
Assist internal teams in copywriting for stories and creatives.
Ensure quality of marketing and creative briefs.
Consulting with sales and finance departments to establish campaign goals.
Developing content strategies to engage users on every platform.
Responding to consumers comments on social media posts by ensuring appropriate communication goes through.
Designating key performance indicators to identify campaign success.
Analyzing analytics, including impressions, likes and shares.
Producing reports to document campaign triumphs.
Incorporating online trends into campaigns for increase brand visibility.