Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns.
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.
Optimize copy and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion and optimization.
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement a link-building strategy.
Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
Work with editorial and marketing teams to drive SEO in content creation and content programming.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Skills and Qualifications
A successful Search Engine Optimization Executive needs various skills and qualifications to perform the required duties of their role. Essential skills for this position include the following
Qualifications for an SEO Executive
Bachelors degree (preferred)
Optional: relevant certifications (e.g., Google Analytics)