1. Develop sales action plans and implement marketing strategies by analysing trends and results. 2. Build and promote strong, long-lasting customer relationships by partnering with the team and understanding their needs. 3. Present sales, revenue and expenses reports and realistic forecasts to the management team. 4. Monitor sales operational requirements by scheduling and assigning employees; following up on work results. 5. Maintains sales staff by recruiting, selecting, orienting, and training employees. 6. Monitor sales progress and sales results by counselling and disciplining sales team; planning, monitoring, and appraising their performance.