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Digital Marketing Specialist
Aryans Group of Colleges
posted 6mon ago
Job Role Insights
Fixed timing
Key skills for the job
Job Description
Qualification: MBA/ Certification in Digital Marketing
Experience: 4 to 6 years
Responsibilities
- Build, plan and implement the overall digital marketing strategy alongwith the agencies.
- Stay up to date with the latest technology and best practices
- Manage and oversee various digital marketing channels
- Prepare and manage the digital marketing budget
- 100% ownership of social media handles and ensure incremental organic growth, lead generation from social media
- Suggest activities for improving the quality of online content
- Incharge of website maintenance and traffic on the website
- Track SEO( Search Engine Optimization) and Google Analytics metrics and provide reports
- Build an inbound marketing plan
- Research competitors and provide suggestions for improvement
- Keep abreast with industry and market trends and best practices
- Demonstrable experience in leading and managing lead generation campaigns in the sector, managing customer database, email marketing, social media, and/or display advertising campaigns aimed at lead generation
- Integrating offline marketing initiatives with digital campaigns to create a 360-degree experience
Employment Type: Full Time, Permanent
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Strict timing
Monday to Saturday
Within city
Day Shift
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